UALR Unveils Ad Campaign Touting ‘A Difference of Degree’

UALR will launch a new advertising campaign Thursday highlighting its “Difference of Degree.” Its aim is to increase awareness of the unique ways in which the University is working to meet critical state educational and economic development needs.The campaign begins with two 15-second television spots – one focusing on increasing the number of college-educated citizens in the state and another on increasing the number of highly-skilled engineering and science graduates to meet growing Arkansas needs. UALR’s strong programs in engineering, science, technology, and business highlight the University’s response to demonstrated state needs.

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Quicktime format Mpeg format Major initiatives coming out of the Donaghey CyberCollege and the UALR Nanotechnology Center are attracting national and international attention as economic engines for the state and region. “Universities – especially metropolitan universities like UALR – are critical to the regional economy,” said UALR Chancellor Joel E. Anderson. “They are the key to economic development and job creation which lifts up the standard of living for everyone.” The first two TV spots, which will be posted on the UALR website at ualr.edu, will be aired on Arkansas stations, including during the pre-game show for the Super Bowl this Sunday. UALR worked with Little Rock agency Mangan Holcomb Partners to craft the campaign that will include broadcast and cable television, print, outdoor, and web advertising. The agency’s creative approach communicates that the University offers unique opportunities to individuals, the business community, and the state. “We have used imagery to illustrate ‘cause and effect’ communicating the ‘difference of degree’ at UALR,” said David Rainwater, principal and chief operating officer at Mangan Holcomb. “As a UALR graduate, I am so proud that our firm has been part of the development of this campaign and that we can help present the University’s vision.” The campaign was funded with private dollars including assistance from the George W. Donaghey Foundation.