Phillips Elected to PRSA’s Counselors to Higher Education Executive Committee
Dr. Carrie Phillips, chief marketing and communications officer at UA Little Rock, has been elected to serve on the executive committee of the Public Relations Society of America (PRSA)’s Counselors to Higher Education (CHE) section.
This specialized group of nearly 600 members provides senior-level public relations and communications leaders with resources, analysis, and networking opportunities to enhance their strategic impact in higher education institutions.
A member of the Arkansas Chapter of PRSA for the past two years, Phillips, who recently earned her Accreditation in Public Relations credential, has actively participated in the CHE section for the past year, attending networking events and professional development workshops. As a new executive committee member, she is eager to help guide the section’s activities and support its mission.
“Higher education presents unique challenges where communications play a critical role in shaping institutional reputation, driving enrollment, and engaging communities,” Phillips said. “I was drawn to the Counselors to Higher Education section because it fosters collaboration among professionals who understand these challenges. It’s an opportunity to share ideas, problem-solve, and explore innovative ways to position our institutions for long-term success.”
In this role, Phillips will contribute to strategic programming for the section, including professional development initiatives such as webinars and workshops. The CHE’s goal is to create year-long programming that continuously supports members with relevant insights and tools.
“Members should be aware of the incredible network of resources this group offers, from virtual webinars and workshops to in-person events and peer learning opportunities,” Phillips said. “I’d love to encourage more higher education PR professionals to explore what this section has to offer. It’s a valuable space for growth and collaboration.”
As higher education institutions face increasing challenges, including shifting enrollment patterns and evolving public perceptions, the work of CHE becomes more crucial than ever. Phillips is committed to helping fellow PR and communications professionals navigate these complexities and drive meaningful impact within their institutions.
“I’m truly honored to be a part of this group and the larger PRSA network,” she said. “The challenges we face in higher education also present opportunities for innovation. I’m excited to collaborate with my peers to shape the future of higher education communications and ensure we’re driving meaningful impact for our institutions.”