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UA Little Rock Communications and Marketing Team Wins 15 Awards in Educational Digital Marketing Awards

Photo of the Communications and Marketing Team by Ben Krain.
Photo of the Communications and Marketing Team by Ben Krain.

The University of Arkansas at Little Rock Communications and Marketing team has won 15 awards during the 12th Annual Educational Advertising Awards, celebrating outstanding achievements in digital marketing within the education sector.

There were more than 1,000 entries in this year’s Educational Advertising Awards competition. Education marketing professionals continue to demonstrate innovation in conveying valuable information through diverse digital channels, including websites, digital content, electronic communications, mobile media, and social media.

The UA Little Rock Communications and Marketing team is committed to advancing the university by providing a unified voice to lead the university’s efforts in storytelling, marketing, and strategy to improve students’ lives and enhance the campus community. This year, this received particular recognition for their work in the Trojan Guarantee and Solar Eclipse campaigns.

“I’m incredibly proud of the UA Little Rock Communications and Marketing team,” said Dr. Carrie Phillips, chief communications and marketing officer. “These awards reflect their remarkable talent and commitment to highlighting the best of our university. Their hard work and creativity help bring the UA Little Rock story to life, and it’s an honor to see their contributions celebrated.”

Judges for the Educational Advertising Awards consisted of a national panel of higher educational marketers, advertising creative directors, and marketing and advertising professionals.

The Communications and Marketing team’s winning Gold Awards include:

·  Athletic Promotion

·  Email: Single or Multiple Campaign – UA Little Rock Eclipse Emails

·  Other Social Media Content – UA Little Rock Eclipse Experts

·  Annual or Community Report – UA Little Rock Annual Report

The Silver Awards include:

·  Microsite – UA Little Rock Scholarship Site

·  Online Display Ad – Trojan Guarantee

·  Total Digital Marketing Program – Trojan Guarantee

The Bronze Awards include:

·  Digital Advertising – UA Little Rock Eclipse Ads

·  Digital Publication-Single – UA Little Rock Now

·  Facebook – UA Little Rock Facebook

·  Instagram – UA Little Rock Instagram

·  Online Display Ad – UA Little Rock Yield Ads

The Merit Awards include:

·  Digital Advertising – Trojan Guarantee

·  Microsite – UA Little Rock Eclipse Site

·  Social Media Content-Campaign – UA Little Rock Eclipse Experts