The Bachelor of Business Administration in business analytics prepares students for high-growth technology-based careers in the rapidly evolving global business environment. Dependent upon use of big data and evidence-based decision making, companies are seeking graduates with analytics knowledge and skills and real-world business insights. Business analytics majors develop marketable skill in use of analytics tool sets for analyzing big data and in critical thinking and problem solving. Graduates hold positions such as business and systems analyst, database developer and administrator, marketing and financial analyst, and analytics project manager.
This 120-hour, fully online degree program couples technical skill development with business competencies to ensure efficient and effective business applications.