Program Overview

The Bachelor of Business Administration in business analytics prepares students for high-growth technology-based careers in the rapidly evolving global business environment.  Dependent upon use of big data and evidence-based decision making, companies are seeking graduates with analytics knowledge and skills and real-world business insights.  Business analytics majors develop marketable skill in use of analytics tool sets for analyzing big data and in critical thinking and problem solving.  Graduates hold positions such as business and systems analyst, database developer and administrator, marketing and financial analyst, and analytics project manager.

This 120-hour, fully online degree program couples technical skill development with business competencies to ensure efficient and effective business applications.

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Program Details

Admission Requirements

All students admitted to the University can be pre-admitted to the College of Business and begin taking classes.  Undergraduate admission requirements for the university can be found in our “Become a Student”section.  Students are fully admitted with a 2.25 GPA and completion of College Algebra and Composition 2.

Graduation Requirements

This degree program requires a minimum of 120 credit hours. All required courses are available online in the traditional 17-week format.

Program Advisor

Dr. Robert Mitchell | Chairperson, Advisor and Professor College of Business 501-569-8854| rbmitchell@ualr.eduCollege of Business website > Schedule an advising appointment.


The College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB). UA Little Rock is fully accredited by the Higher Learning Commission, affiliated with the Electronic Campus of the Southern Regional Education Board, and designated as “doctoral/research intensive” by the Carnegie Foundation.


UA Little Rock makes every effort to meet special accommodation and access needs. For information on specific accommodations for individuals with disabilities, you may contact the department sponsoring the class you wish to attend, call eLearning at 501-569-3003 or the Office of Disability Support Services at 501-569-3143. The Disability Support Services website,, provides information about the accommodation process and online forms to apply for services.
Cost per credit hour: $292