The Bachelor of Business Administration in Marketing prepares you for impactful careers in advertising, marketing management, and professional sales. The Digital Marketing emphasis is available fully online. This program will equip you with insight and strategic thinking regarding how to best bring products and services to the marketplace in today’s digital arena.
The 120-hour degree program blends three key aspects of marketing, advertising to consumers and business, understanding and connecting to the marketplace and finally building and managing the relationships necessary to be successful in the marketplace. Marketing graduates are prepared for a variety of meaningful careers including advertising, marketing management, market research, and digital marketing. The online Marketing program provides an emphasis in Digital Marketing.