Program Overview

The Bachelor of Business Administration in Marketing prepares you for impactful careers in advertising, marketing management, and professional sales.  The Digital Marketing emphasis is available fully online.  This program will equip you with insight and strategic thinking regarding how to best bring products and services to the marketplace in today’s digital arena.

The 120-hour degree program blends three key aspects of marketing, advertising to consumers and business, understanding and connecting to the marketplace and finally building and managing the relationships necessary to be successful in the marketplace. Marketing graduates are prepared for a variety of meaningful careers including advertising, marketing management, market research, and digital marketing. The online Marketing program provides an emphasis in Digital Marketing.

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Program Details

Admission Requirements

All students admitted to the University can be pre-admitted to the College of Business and begin taking classes.  Undergraduate admission requirements for the university can be found in our “Become a Student”section.  Students are fully admitted with a 2.25 GPA and completion of College Algebra and Composition 2.

Graduation Requirements

This degree program requires a minimum of 120 credit hours. All required courses are available online in the traditional 17-week format.

Program Advisor

Dr. Robert Mitchell | Chairperson, Advisor and Professor College of Business 501-569-8854| rbmitchell@ualr.eduCollege of Business website > Schedule an advising appointment.


The College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB). UA Little Rock is fully accredited by the Higher Learning Commission, affiliated with the Electronic Campus of the Southern Regional Education Board, and designated as “doctoral/research intensive” by the Carnegie Foundation.


UA Little Rock makes every effort to meet special accommodation and access needs. For information on specific accommodations for individuals with disabilities, you may contact the department sponsoring the class you wish to attend, call eLearning at 501-569-3003 or the Office of Disability Support Services at 501-569-3143. The Disability Support Services website,, provides information about the accommodation process and online forms to apply for services.
Cost per credit hour: $292