Program Overview

The Bachelor of Arts in mass communication online degree program emphasizes critical thinking, writing, content creation, the effects of the media on the public as media studies, and related journalistic and strategic communication practices. This is a  program that offers two tracks of emphasis. Students can either choose the media studies or the professional option when they speak with their advisor.

  1. The media studies option combines Nine-hours of skills-based courses with 33-hours of theory or survey courses designed to facilitate the development of skills in the analysis of the role and influence of media in various social systems and it prepares students seeking to enter graduate school or the workforce.
  2. The professional option provides students with practical skills and knowledge in journalism or strategic public relations. For the Journalism/Entertainment Writing & Reporting option, students take 42 hours, plus 12 hours of upper-level electives outside the major and for the Public Relations option students take 42 hours, plus 12 hours of upper-level electives outside the major.

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Program Details

Admission Requirements

To be fully admitted into this program, applicants must meet the following requirements:
  • Be formally admitted to UA Little Rock.  Undergraduate admission requirements for the university can be found in our “Become a Student” section.

Graduation Requirements

For the Bachelor of Arts Degree: Minimum of 120 hours/credits, completion of UALR core requirements, 42 hours of major requirements, completion of an Outside Upper-Level requirement (12 hours), UALR GPA of 2.0 overall.

Program Advisor

Dr. Olaf Hoerschelmann | Interim Director School of Mass Communication 501-916-6687 | | Department website


UA Little Rock is fully accredited by the Higher Learning Commission, affiliated with the Electronic Campus of the Southern Regional Education Board (SREB), and designated as “doctoral/research intensive” by the Carnegie Foundation.


UA Little Rock makes every effort to meet special accommodation and access needs. For information on specific accommodations for individuals with disabilities, you may contact the department sponsoring the class you wish to attend, call eLearning at 501-569-3003, or the Office of Disability Support Services at 501-569-3143. The Disability Support Services website,, provides information about the accommodation process and online forms to apply for services.
Cost per credit hour: $292