Redesigned University Website: Analytics and Trainings
Dear campus community,
It’s been almost eight months since the redesigned university website was successfully launched and I want to again thank everyone for their support. Our website is now modern and responsive on all device types, and is better able to support our current and future students.
Site Analytics
With the creation of the new site, one of the goals was to provide custom information for specific audiences. A new landing page was created just for our current students to support their needs and interests and to provide them with timely information. The Current Trojans page has consistently been the second most-visited page on our website (second to our homepage). From April 1 – Sept. 1, that page had 132,283 views. This proves the importance and usefulness of creating a place just for our current students and their needs. We are able to use this page to provide helpful updates and information, such as reminders to get advised and registered for classes.
Previously, the university website did not have a global footer, which is a helpful, unifying feature that lives on the bottom of every page. The redesigned site has a global footer that includes 10 key links that provide a quick way for prospective students to take action.
From July to September, the Apply link received 4,739 clicks and the Request Info link was clicked 932 times. This is encouraging data and shows us that people are able to take action toward enrollment no matter what page they are on.
Updates and Trainings
Since the launch, we have added new functionality, like the Latest News Block, to better allow department sites to display relevant news stories, without having to write and publish the posts themselves. We look forward to adding additional features in the coming months, such as a custom section to our News site.
We’ve also held seven training sessions for editors. About 170 people have attended and they now have access to edit their sites. We appreciate everyone’s eagerness to learn more about editing their sites and how to support the new web guidelines.
We will hold one more training session this semester. If you or someone in your department needs editing access, please send me an email and I will provide more details about registering for the required training in October.
Additionally, there will be a session on Common WordPress Editing Tasks as part of the MarComm Academy on March 10. You can register for this in Workday.
Thank you for your continued support!
Go Trojans!
Meaghan