The Arkansas Small Business and Technology Development Center and Arkansas Business Navigator will offer “Got Social?,” a new learning event for businesses and entrepreneurs, Nov. 3.

The theme of the hybrid event is how to strategically approach social media to grow a business. There is no cost to participate in-person or online. On-site location is the University of Arkansas Cooperative Extension State Office (UA System Division of Agriculture) in Little Rock.

“For those already using social media, we want to take it one step further and become even better at utilizing it for sales and awareness of your business and brand,” said ASBTDC’s Whitney Horton, one of the event’s lead organizers.

Starting at 9 a.m., “Got Social?” will feature five main sessions led by experienced Arkansas marketers:

• Molly Shirell, Obtain Creative – Event Kickoff
• Seth Barlow, Little Rock Convention & Visitors Bureau – Facebook
• Lauren Ramsey, Puzzle Piece Media – TikTok
• Eyona Mitchell, ASBTDC – Instagram
• Frank H. Cox III, CMW – Closing Session

Their presentations will explain how to gauge which social channel is best for your business, plus how to navigate that platform and convert followers to customers.

On-site will also be a digital health check lab, where digital experts will look at attendees’ social media pages and offer on-the-spot advice.

The complimentary lunch sponsored by TruService Community Federal Credit Union will be catered by the Croissanterie. A cornhole tournament and networking opportunities on the beautiful scenic walking trail will offer some fun breaktime socializing, weather permitting.

Pre-registration is required, as capacity is limited. When you register, you can choose the virtual or in-person option.

Register here or visit asbtdc.org/asbtdc-events.

For more information, contact Dmitri Scott at 501-916-6730 or dscott@ualr.edu.

ASBTDC assists new, existing and expanding small businesses through a statewide network of offices. Learn more at asbtdc.org.

The Arkansas Business Navigator project seeks to assist businesses with access to capital, business development, contracting and procurement, marketing, operations and exporting and help small businesses address and overcome some of the systemic challenges that face entrepreneurs from underrepresented communities.