University Website Redesign Update – Jan. 2024

Dear Campus Community,

I wanted to share an exciting update on the progress the Office of Communications and Marketing is making toward the redesigned university website.

Wireframe Focus Groups

As mentioned in the last email update, we spent the fall semester working with a web agency, Fruition, to finish the wireframes and start the design work. A wireframe is a visual guide that represents the framework of a website. It is similar to how a floor plan shows the structure and layout of a house. We’d like to invite the campus community to provide your insight on the wireframes. We will be holding small online focus groups where you can view the wireframes and offer feedback. This is an important part of the project and ensures the website includes all the necessary content areas before we move on to finalizing the structure.These groups will be held at various times Jan. 11 through Jan. 19. Please sign up online if you would like to attend. Space is limited to allow for more thorough feedback.

Design Work

The new website will incorporate our updated brand colors and design elements that are already being used in print pieces and digital marketing. The site will also include new styling and web features. We are beginning to start this design work with Fruition and we will share visual updates with the campus community soon, along with opportunities for feedback.

Content Audits

As the spring semester gets started, please review your website to look for any dates or deadlines that need to be updated for the 2024-25 academic year. This is also a good time to review these web guidelines, such as using headings correctly, to ensure the content is meeting accessibility guidelines.

We know how important the website is in helping future and current students learn more about UA Little Rock, and we appreciate the many faculty and staff who partner with us to review and update their sites.

Thank you for your support during this process and go Trojans!


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