The UA Little Rock Center for Professional Selling offers a 12-hour Professional Sales Certificate of Proficiency. The certificate is designed for sales professionals and their future employers who are looking for additional training in professional sales. The program is also available to any person admitted to UA Little Rock and does not have to be combined with any other degree.
The certificate courses combine academic rigor, role-play and experiential learning to develop the necessary skills and experience to succeed in sales. The four courses may be completed in a variety of formats and time frames.
Required Courses
MKTG 3350 Principles of Marketing
Introduction to the structure and functions of the marketing system of the economy and to marketing practices of organizations. Includes examination of the environments of marketing decision making, marketing institutions and agencies, and marketing practices of organizations.
MKTG 3353 Professional Selling
An examination of the requirements and responsibilities of professional sales reps, including knowledge and skill requirements, market development, preparation, effective sales communications, and customer relations.
MKTG 4351 Sales Management
Administration of the professional sales force. Includes recruitment, selection, training, organization, motivation, compensation, and control of sales staff.
MKTG 4355 Advanced Professional Selling
Advanced techniques of salesmanship, field application of selling techniques, improving communications skills. Key focus is key account selling and relationship management. Problem solving as the basis of consultative selling. Business-to-Business emphasis.
