The UALR Center for Professional Selling offers a 12-hour Certificate in Professional Selling. The Certificate is designed for sales professionals, and their future employers, who are looking for additional training in professional sales. The program is also available to any person admitted to UALR, and does not have to be combined with any other degree.
The Certificate courses combine academic rigor, role-play and experiential learning to develop the necessary skills and experience to succeed in sales. The four courses may be completed in a variety of formats and time frames.
MKTG 3353 Professional Selling
An examination of the requirements and responsibilities of professional sales reps, including knowledge and skill requirements, market development, preparation, effective sales communications, and customer relations.
MKTG 4351 Sales Management
Administration of the professional sales force. Includes recruitment, selection, training, organization, motivation, compensation, and control of sales staff.
MKTG 4355 Advanced Professional Selling
Advanced techniques of salesmanship, field application of selling techniques, improving communications skills. Key focus is key account selling and relationship management. Problem solving as the basis of consultative selling. Business-to-Business emphasis.
MKTG 4370 Business-to-Business Marketing
Cases and concepts of marketing products from one business to another. This course includes strategies and techniques for the development of product policy, pricing, promotion, and distribution of business products.