Branding Toolkit

This toolkit has been prepared to assist UALR faculty, staff, alumni and other stakeholders in presenting a consistent brand identity of the university.

As a comprehensive metropolitan university, UALR must strive to be identified and recognized for its collective strengths and expertise. A consistent, singular identity will enhance our ability to lead and innovate, distinguishing the university apart from other higher education institutions, and increasing our ability to attract and retain exceptional students, faculty, and staff.

Through collective use of the following tools, you can help amplify public awareness of UALR’s role in the community and the region.

Browse the offerings below. Use the elements when appropriate. Show your UALR pride.

Printed Materials

Examples of branded materials for campus units can be obtained easily from Printing Services, which offers a full range of copying and printing services. Examples include letterhead/stationery, envelopes, business cards, notepads and more.

Custom Branded Materials

Additionally, UALR organizations often require custom marketing collateral such as brochures, posters, invitations, banners, etc. Contact the Office of Communications to start your project today.

Desktop Wallpaper

How to Use the Wallpaper

Step 1) Click on your desired size to open the image. Don’t know which size you need? Use this website to detect your resolution setting.

Step 2) PC Users: Right Click on the image and select “Set as Background.” Mac Users: Control + Left Click and select “Set As Desktop Background.”


1024×768 / 1280×800 / 1280×1024 / 1366×768 / 1440×900


1024×768 / 1280×800 / 1280×1024 / 1366×768 / 1440×900


1024×768 / 1280×800 / 1280×1024 / 1366×768 / 1440×900


1024×768 / 1280×800 / 1280×1024 / 1366×768 / 1440×900

Powerpoint Templates

A selection of Powerpoint templates has been designed for use when presenting information relating to UALR in a public setting.

All presentations for external audiences should include the UALR logo. Download the templates by clicking on the images below.

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University Logos and Wordmark

A 2.5 MB zip file is available, containing all five accepted variations of the UALR logo. Download the logo pack.

Consult visual standards for UALR Logos to avoid improper use.

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Website Templates

These templates are structured and styled in accordance with UALR Web Branding Policy and are patched frequently for security and government mandated accessibility requirements. The UALR web templates are a major driving component of external communication for your organization or department.

Powered by UALR’s WordPress system, these templates allow site owners to focus on content creation and lessen the technical resources required to construct and maintain a website. To implement them for your organization, contact Aaron Baker, UALR Web Services Coordinator.

Help us improve and expand the options available for UALR websites. Contact the Office of Communications for matters related to branding and design. Or, contact a member of the Web Services team for other inquiries.

UALR Name Badges

In certain community settings and campus functions, it is helpful to display an outward mark that identifies your association with the university. Learn more about UALR badges…