Gary L. Geissler

Gary Geissler Portrait - Marketing

Dr. Geissler is a Professor of Marketing and Advertising

Contact Information

Email glgeissler@ualr.edu
Office Phone 501.569.7137
Office Fax 501.683.7021
Location RBUS 377

Education

  • BS Louisiana State University
  • MBA Louisiana State University
  • PhD The University of Georgia

Courses Taught

  • ADVT 3300 Principles of Advertising
  • ADVT 3310 Advertising IMC Development
  • MKTG 3350 Principles of Marketing
  • MKTG 3385 Consumer Analysis and Behavior
  • MKTG 4341 Product and Service Strategy
  • MKTG 8311 Brand Strategy

Journal Articles

Geissler, G.L. & Rucks, C.T. 2011. The critical influence of customer food perceptions on overall theme park evaluations. Journal of Management and Marketing Research, Vol. 8, 4-17.

Edison, S. W. & Geissler, G.L. 2011. An investigation of negative word-of-mouth communication among market mavens. Journal of Behavioral Studies in Business, Vol. 3, 145-154.

Geissler, G.L. 2011. Using student input to develop a marketing strategy for an Executive MBA Program. Journal of Case Studies in Education, Vol. 1, 118-131.