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School of Mass Communication

Media Production and Design

Media Production and Design Emphasis (42 hours)

The Media Production and Design emphasis is designed to provide students with the practical and theoretical knowledge needed to become effective mass media professionals and media consumers.

School Core – 12 hours
Emphasis Requirements – 21 hours

Media Production Option (21 Hours)

MCOM 2350 Beginning Reporting
MCOM 3345 Studio Production
MCOM 4342 Cinema Techniques OR MCOM 4354 Documentary Techniques
MCOM 4332 Digital Audio OR MCOM 4385 Advanced Web Design
MCOM 4320 Non-Linear Video Editing II OR MCOM 4330 Lighting
MCOM 4395 Electronic Media Capstone
3 Hours of Approved Mass Communication Upper Level Electives

Choose one course (3 hours) from among the following groups:

Motion Picture Option (21 Hours)

MCOM 2380 Principles of Strategic Communication
MCOM 2306 Introduction to Motion Pictures
MCOM 3355 History of the American Movies OR MCOM 3356 Movie Criticism OR MCOM 3357 Film Genres
OR MCOM 3358 Film Directors
MCOM 4308 Screenwriting
MCOM 4342 Cinema Techniques OR MCOM 4354 Documentary Techniques
MCOM 4395 Electronic Media Capstone
3 Hours of Approved Mass Communication Upper Level Electives

Regularly Offered Courses:

MCOM 2306 Introduction to Motion Pictures
MCOM 3355 History of American Movies
MCOM 3370 Announcing and Performance
MCOM 4320 Nonlinear Video Editing II
MCOM 4340 Introduction to Digital Graphics and Animation
MCOM 4342 Movie Making Techniques
MCOM 4354 Documentary Techniques

Occasionally Offered Courses:

MCOM 4308 Screenwriting
MCOM 4310 Media Sales
MCOM 4312 Management Strategies
MCOM 4330 Lighting
MCOM 4332 Digital Audio Production
MCOM 4385 Advance Web Design

Other Options:

MCOM 3380 Mass Communication Practicum
MCOM 4389 Independent Study
MCOM 4390 Internship in Mass Communication
Any one course from other SMC courses

Criteria for Admission to Major Status: Getting Started

After admission to UALR, students who are interested in the electronic media are encouraged to visit the program to discuss options in radio, television, film, and the new technologies with the coordinator or another available faculty member. The program is located on the seventh floor of Stabler Hall, Room 701. Students may contact the program at (501) 569-3164.

Updated 9.9.2013