Program Overview

The Master of Arts in mass communication online degree program emphasizes critical thinking about mass media and its journalistic and strategic communication practices, media content and its effects on the public.

The 33-hour program offers a media research option that prepares students to analyze and conduct scholarly research in mass communication and how to write and present the results of such research to both scholarly and non-scholarly audiences.

A professional mass media option that provides students with advanced professional training in multi-platform journalism or strategic communication/public relations is also available.

Students will either write a master’s thesis or create a professional project as their capstone experience.

Elective Courses (Varies)

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MCOM Electives

Upper-level mass communication electives may be chosen to complete total number of course work hours required for the candidate's specific program.

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This course is an overview of the policies and regulation that govern the Internet as a mass medium. It focuses on areas of active discussions among mass media practitioners, legislators, policy makers, the law courts, s...

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MCOM 7331 Internet Policy and Regulation

3 credit hours

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This course examines the role and function of ethnic and alternative news organizations in America from historical to contemporary times. Students will consider how ethnic and alternative news organizations and outlets h...

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MCOM 7316 Ethnic and Alternative Media in America

3 credit hours

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Comparison, contrast of mass media around the world; interaction between media and governments; role of media in the development of nations; international communication theories, models.

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MCOM 7315 International Mass Communication

3 credit hours

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Prerequisites: junior standing; MCOM 3360 recommended prerequisite. The restrictions, obligations, and responsibilities of the news media; the law and its effect on publishing and broadcasting; relations between the law ...

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MCOM 5352 News Media and the First Amendment

3 credit hours

Program Concentration Courses (27-30 hours)

• The mass media research option requires 27 or 30 course work hours plus 3 or 6 thesis-related hours.
Note: MCOM 7300, 7305, and 8300 are required. Student may choose between MCOM 7340, 7337, 7335, OR a graduate coordinator-approved Mass Communication theory-intensive course that supports a thesis project but is not already fulfilling a degree requirement.

• The professional mass media option requires 30 course work hours plus 3 project-related hours.

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Mass Media Research Option

Choose 27 or 30 course work hours + 3 or 6 thesis hours

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Introduces graduate students to Mass Communication graduate program content and faculty expectations; to IRB certification; to social-science research techniques and interpretation; to scholarly manuscript process and pr...

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MCOM 7300 Proseminar in Mass Communication

3 credit hours

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Structure, theory, processes, effects of mass communication, mass media in the U.S.; relationships of media to one another, to other major institutions in U.S. society, to individuals and groups.

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MCOM 7305 Mass Communication Processes and Effects

3 credit hours

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Historiography as applied in the field of journalism history; analysis of and practice in the scholarly writing of journalism history; selected topics in journalism history.

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MCOM 7340 Seminar in Journalism History

3 credit hours

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This course adopts a qualitative methodological approach to research in the framework of humanities, popular arts, critical theory, and cultural studies. It examines the social, cultural, and informational dimensions of ...

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MCOM 7337 Media Criticism

3 credit hours

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Prerequisite: MCOM 7310 or equivalent. Methodological approaches to the study of mass communication structure, processes, effects; emphasis on survey and experimental research procedures and content analysis.

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MCOM 7335 Seminar in Journalism Quantitative Research

3 credit hours

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Prerequisite: successful completion of comprehensive examination. A scholarly work, based on research that advances an original point of view in the discipline of journalism. Variable credit of one to six hours.

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MCOM 8300 Thesis

3 credit hours

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Professional Mass Media — Multi-platform journalism track

Choose 30 course work hours + 3 project hours

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Introduces graduate students to Mass Communication graduate program content and faculty expectations; to IRB certification; to social-science research techniques and interpretation; to scholarly manuscript process and pr...

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MCOM 7300 Proseminar in Mass Communication

3 credit hours

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Under the direction of their supervisory committees students will use this course to complete professional-quality mass communication projects that integrate and synthesize their graduate experiences in the Professional ...

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MCOM 7398 Professional Project

3 credit hours

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Students in this course will learn how to use various multimedia tools to write and produce journalistic content for various online media venues.

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MCOM 7365 New Media Writing and Producing

3 credit hours

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This course involves learning how to design and publish multimedia mass communication content on the Internet. It is a lecture, lab and project based course that focuses on the principles of convergent journalism and the...

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MCOM 7370 New Media Publishing

3 credit hours

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Professional Mass Media — Strategic communication/public relations track

Choose 30 course work hours + 3 project hours

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Introduces graduate students to Mass Communication graduate program content and faculty expectations; to IRB certification; to social-science research techniques and interpretation; to scholarly manuscript process and pr...

Details
MCOM 7300 Proseminar in Mass Communication

3 credit hours

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Under the direction of their supervisory committees students will use this course to complete professional-quality mass communication projects that integrate and synthesize their graduate experiences in the Professional ...

Details
MCOM 7398 Professional Project

3 credit hours

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Three credits. Study of recent public relations cases involving business, industry, institutions and government. Students will also be introduced to public relations theories as they are applied in case studies and will ...

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MCOM 5381 Public Relations Cases

3 credit hours

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Three credits. Study of public relations strategic media planning with special emphasis on the application of public relations principles as they apply to non-profit organizations. Includes student project.

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MCOM 7350 PR for 21st Century Non-Profits

3 credit hours

Program Details

Admission Requirements

• Baccalaureate degree from an accredited institution with a grade point average of at least 3.0 (4.0 scale) on the last 60 hours of undergraduate credit.
• A letter of 250-500 words outlining professional goals and purpose for desiring the degree.
• A résumé of professional and academic experience and accomplishments.
• Two letters of recommendation from former professors who can evaluate the applicant’s academic abilities.
Read more about the UALR Graduate School’s admissions process here.

Graduation Requirements

Students must achieve a cumulative GPA of at least 3.0 on an approved course of study and complete a professional project or thesis (depending on program).

Program Advisor

Dr. Kwasi Boateng | 501.569.8497 | kxboateng@ualr.edu
Associate Professor of Mass Communication

Accreditation

UALR is fully accredited by the Higher Learning Commission, affiliated with the Electronic Campus of the Southern Regional Education Board, and designated as “doctoral/research intensive” by the Carnegie Foundation.

Disabilities

UALR makes every effort to meet special accommodation and access needs. For information on specific accommodations for individuals with disabilities, you may contact the department sponsoring the class you wish to attend, call eLearning at 501.569.3003, or the Office of Disability Support Services at 501.569.3143. The Disability Support Services website, ualr.edu/disability/, provides information about the accommodation process and online forms to apply for services.

  • Cost per credit hour: $383