B.A. Applied Communication

Mission and Outcomes:

The mission of the Applied Communication Department at the University of Arkansas at Little Rock is to foster the co-construction of better social worlds through positive communication.

The Bachelor of Arts in Applied Communication equips students with skills that may be used in their personal lives as well as across a number of professions, including business, education, government, and industry.

The 120-hour program teaches students how to use a positive communication framework to ethically lead and make a difference in interpersonal, organizational, and public contexts by analyzing messages, developing messages, anticipating communication barriers, collaborating with others to accomplish communicative goals, embracing difference, and influencing discourse. These learning outcomes and goals are described below.

Analyzing Messages

Communication graduates use communication theory to effectively critique messages. This message analysis is done through active listening and critical thinking, allowing communication graduates to enact mindful responses to messages.

Developing Messages

Communication graduates create and adapt their messages to different purposes and contexts, using a variety of methods. When appropriate, they co-create their messages with their stakeholders.

Anticipating Communication Barriers

Communication graduates generate communication recommendations for self and others. When generating communication recommendations for self and others, communication graduates first assess their own strengths and weaknesses and then recognize potential difficulties that might be faced in implementing the recommendations.

Accomplishing Communicative Goals

Communication graduates are effective as leaders in change management. They collaboratively work with others to problem-solve situations.

Embracing Difference

Communication graduates advocate inclusion by embracing differences through respect of diverse perspectives and the navigation of the ethical implications of altering communication practices.

Influencing Discourse

Communication graduates recognize the importance of communication in everyday life. They use their communication and research skills to frame and evaluate personal, local, national, and global issues, in order to productively respond to those issues. In doing so, they are strong advocates for applying best practices in communication within various contexts.

About the Program:

Degree offered in a 100% online format. Click to learn more.


Our onlineon-campus, and hybrid curriculum is designed to meet the needs of students with an interest in communicative behavior in business, education, industry, and other professions. Students are trained in interpersonal and public communication skills related to human relations and organizational communication.



Classes are offered in a variety of formats:

Some of our Spring 2016 graduates

  • Online, 16-week courses
  • Accelerated online, 8-week courses
  • Traditional on campus, 16-week courses
  • Hybrid (mixed attendance online and on campus), 16-week courses
  • Accelerated hybrid (mixed attendance between online and on campus), 8-week courses

*Course offerings vary by semester. Please check BOSS for current course offerings.

In addition to program requirements, all students must complete the following:

  • University Standard Core (21 hours) and the CSSC College Core (14 hours):  https://ualr.edu/catalog1415/files/2011/09/CSSC-College-Core.pdf [students in our major need to take ACOM 1300 for flex area]
  • Enough university electives to meet the 120 hours needed to graduate with a BA degree, including 45 upper-level hours.  Many students choose to double-major or declare a minor to complete these university electives.


Major Requirements: 37 hours (including *ACOM 1300)

A grade of C or greater must be attained to fulfill a course requirement for the major.

Foundational Courses (12 hours)

  • *ACOM 1300: Introduction to Communication
  • ACOM 2310: Human Communication Concepts
  • ACOM 2311: Introduction to Communication Research
  • ACOM 3320: Persuasive Presentations

Applied Courses (9 hours)

  • ACOM 4312: Intercultural Communication or ACOM 4357: Comm. & Managing Difference
  • ACOM 3300: Interpersonal Communication or ACOM 3323: Conflict Management
  • ACOM 3340: Communication Ethics or ACOM 3330: Professional Communication

Capstone Courses (4 hours)

  • ACOM 4300: Senior Capstone Project or ACOM 4310: Applied Communication Research
  • ACOM 4110: Senior Portfolio

Interpersonal Group Electives (6 hours) – take 6 hours of classes you did not take above

  • ACOM 3300: Interpersonal Communication
  • ACOM 3315: Gender Communication
  • ACOM 3322: Group Communication
  • ACOM 3323: Conflict Management
  • ACOM 3340: Communication Ethics
  • ACOM 3350: Nonverbal Communication
  • ACOM 4100, 4201, 4301: Independent Study (Max 3 hours for the category)
  • ACOM 4313: Seminar: Studies in Communication (special topic)
  • ACOM 4314: CSC Internship (Max 3 hours for this category) OR ACOM 4315: Communication Internship (Max 3 hours for this category)
  • ACOM 4323: Family Communication
  • ACOM 4357: Communicating and Managing Differences

Organizational Group Electives (6 hours) – take 6 hours of classes you did not take above

  • ACOM 3316: Interviewing
  • ACOM 3322: Group Communication
  • ACOM 3330: Professional Communication
  • ACOM 3340: Communication Ethics
  • ACOM 4100, 4201, 4301: Independent Study (Max 3 hours for the category)
  • ACOM 4311: Organizational Communication
  • ACOM 4312: Intercultural Communication
  • ACOM 4313: Seminar: Studies in Communication (special topic)
  • ACOM 4314: CSC Internship (Max 3 hours for this category) OR ACOM 4315: Communication Internship (Max 3 hours for this category)
  • ACOM 4324: Organizational Communication Seminar
  • ACOM 4350: Effective Crisis Communication

*ACOM formerly known as SPCH.

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