Marketing is not just about products and services—it’s about understanding people. At UA Little Rock, our B.B.A. in Marketing prepares students to lead in the fields of advertising, marketing, and professional sales. Our program equips graduates with strategic thinking, creative problem-solving, and crucial hands-on experience through real-world projects and case studies.
With a focus on digital marketing and AI-powered innovations, our graduates are well-prepared for the fast-evolving world of marketing. A degree in marketing opens doors to exciting career opportunities in product management, sales management, and digital marketing.
Real-World Experience and Career Opportunities
Gain practical experience through competitions, projects, and opportunities to collaborate with industry professionals. Graduates of our program are ready to make an immediate impact in the marketplace.
Flexible Learning Options
Complete your B.B.A. in Marketing either online or in-person, with flexible options tailored to your schedule.
