Marketing is not just about understanding products and how they fit on a shelf. Marketing is about understanding people. It focuses on how consumers think, feel, and react about all products and services. It is about inventing, developing, and producing unique and creative ways to provide products and services to everyone.
The marketing program in the School of Business will prepare you for impactful careers in advertising, marketing, and professional sales. Our graduates are equipped with insight and strategic thinking and begin their careers with crucial hands-on experience.
A marketing degree is one of the most in-demand degrees in the country. Learn more about our programs and how you can get started at UA Little Rock.