Marketing Degree Requirements

Major Requirements (15 hours)

    • ADVT 3300 Advertising : an IMC Approach
    • MKTG 3353 Professional Selling
    • MKTG 3385 Consumer Behavior
    • MKTG 4310 Marketing Research
    • MKTG 4385 Marketing Management

Marketing Majors will select one of the following EMPHASIS

  • Digital Marketing Emphasis (9 hours)
    • BINS 4352 Big Data Analytics Tools
    • MKTG 4315 Social Media Marketing Strategy
    • MKTG 4316 Digital Marketing
  •  Professional Sales Emphasis (9 hours)
    • MKTG 4351 Sales Management
    • MKTG 4355 Advanced Professional Selling
    • MKTG 4370 Business-to-Business

PRE-BUSINESS COURSES (24 hours) and PROFESSIONAL BUSINESS STUDIES CORE (24 hours)

Unrestricted Electives (1 total hours)

Core Requirements (44 total hours)

Total Hours Required For Degree (120 hours)

Digital Marketing degree checklist for AY 2020-2021 download

Professional Sales degree checklist for AY 2020-2021 download

For other academic year checklists, visit here https://ualr.edu/business/student-services/advising/degree-checklist/.

Understanding the Business Core