Bachelor of Business Administration in Marketing

A marketing degree is one of the most in-demand bachelor’s degrees in the country. The Bachelor of Business Administration in Marketing prepares UA Little Rock students with the knowledge and skills to succeed in advertising, marketing, and professional sales. Our graduates are equipped with insight and strategic thinking and begin their careers with crucial hands-on experience.

Marketing focuses on how consumers think, feel, and react to products and services. It is about inventing, developing, and producing unique and creative ways to provide products and services to everyone. Whether it’s competing in national competitions or developing new marketing campaigns, our marketing students are always in the spotlight and our graduates will have the tools necessary to put their stamp on the future.

Students who major in marketing will choose an emphasis in either Digital Marketing or Professional Sales. The program also offers minors in digital marketing and professional sales.

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