Marketing Careers Resource Guide

The career path for marketing majors often leads to professional selling and sales management. From there, you can aspire to district, regional, and higher levels of sales management. Graduates can also pursue careers in brand and product management, international marketing, business-to-business marketing, logistics and transportation, marketing research, and advertising.

For more information about career planning, reach out to the Center for Student and Career Services in the School of Business.

Career Resources

American Marketing Association

The American Marketing Association, an important link for marketing majors, offers a variety of resources on its website.

Occupational Outlook Handbook

Revised every two years, the Occupational Outlook Handbook provides the most current opportunities for a career or industry. The A-Z index provides information on the nature of the work, working conditions, employment, job outlook, earnings, related occupations, and sources for additional information.

Careers in Marketing

The easy-to-use Careers in Marketing website features an overview of marketing careers including the necessary skills and talents, job options, salaries, resources, facts and trends, and the top firms for that career.

Salaries in the Marketing Field

The website is a resource for determining salaries including geographical areas, such as Little Rock. Be sure to check out the Explore Indeed section at the bottom of the site.