Giving to the School of Mass Communication

You can make a difference in the future of mass media students. The University has a variety of ways to give to the School of Mass Communication. If you would like to donate to the School of Mass Communication, visit the giving page. If you would prefer to send directly to the school, address your donations to,

The School of Mass Communication
2801 S. University Ave.
Stabler Hall 705
Little Rock, AR 72204

Your gifts make it possible for mass communication students to learn the latest media technologies. They can also create scholarships and support student activities. Make a difference by giving SMC students the very best educational experience and professional development opportunities through your gift. Thank you for your investment in the future of our students and Arkansas’ future media professionals.


Scholarship Fundraiser Resounding Success

For most people, celebrating a birthday means receiving gifts. But for UALR alumnus Travis “Tre’ Day” Rowan of Power 92 Jams, celebrating his birthday has become about giving back to his alma mater.

Tre Day GivingRowan has raised more than $25,000 that funds his scholarship project. The scholarships are for high school seniors planning to major in mass communications at UALR and is awarded every year through a contest where applicants will be asked to submit a news story in either radio, television or newspaper format about the impact of the Central High School desegregation crisis of 1957.

The bowling events drew about 200 bowlers each year, some of which were captained by celebrities including UALR’s own Derek Fisher, former Razorback Joe Johnson, Olympic gold medalist and professional boxer Jermaine Taylor and bowling legend Pete Weber.

“I never thought it would get to the level it has,” Rowan said. “It started out with just me and a few friends getting together to bowl. We’d do birthday parties and I’d give the money to certain organizations. I feel like I have enough connections to something to give back. I came up with the bowling idea because my mother and I bowl in a league on the weekends. I figured everyone has bowled at least some time in their life.”

Rowan said his mother contributed, in addition to his love for bowling, the idea of a silent auction that is held during the event and accounts for about half of the money raised each year. Rowan said his original goal was to raise $2,000 in order to offer a $1,000 scholarship and cover the event’s expenses, but after the success of the first event, he can now give more towards the scholarship.

Rowan graduated summa cum laude from UALR in 2000 with a degree in Radio, Television, and Film. He has worked for Power 92 since 1996, where he started as an intern.

School of Mass Communication Endowments:

The David M. Guerra Endowed Technology Fund provides funds for the purchase of software, hardware and other equipment and instructional tools for the School of Mass Communication in the College of Professional Studies at the University of Arkansas at Little Rock.

The Charles and Jamie M. Byrne Faculty Travel Fund provides funds for faculty travel to presentations, training or attendance at conferences which benefit the faculty member and the School of Mass Communication.

The UALR Campus Campaign challenges the campus community to invest in the future of the University by encouraging employee giving to various departments, programs, or projects. Last year’s campaign received an overwhelming response and this year’s campaign promises to be even greater.