Our brand is much more than a logo. It’s the complete image people have of UA Little Rock.
1. UA Little Rock believes our primary role is supporting the whole student, so that every student succeeds, graduates, and positively impacts our communities.
2. Trojans excel at innovation: trying new approaches, forging unique partnerships, and looking for creative solutions is part of how we serve our students and our state.
3. Our university commits to serving the greater good and to give our all. Trojans are leaders—in our classrooms and communities.
4. UA Little Rock is an economic driver in the region. We pursue research and partnerships, supporting local communities and industries.
Brand Positioning
With UA Little Rock, you can Expect More. Whatever your preconceived notions are of college, UA Little Rock challenges you to Expect More.
As a student, you’ll get more out of your experience because of our internships, partnerships, and unparalleled community support. As a campus community, we care about each other, celebrate our differences, and continue learning together.
Expect More goes beyond a position statement. It’s a declaration. It’s a call to action.
A promise is being made.
It’s time to Expect More. From yourself, for yourself, and your future.
