Abbreviated Name
A strong brand helps keep our message consistent and is clearly recognizable by the public. The University of Arkansas at Little Rock changed its short-form name from UALR to UA Little Rock in recognition of its strong connection to central Arkansas.
- UA Little Rock represents one of the university’s greatest strengths – our location in the capital city.
- The name also corresponds with our Athletic Department’s name, Little Rock Trojans.
- UA Little Rock also reflects the university’s commitment, partnership, and service to the community.
- For out-of-state student and employee recruitment and other initiatives, having a name that represents the location of our university is an advantage.
- The official name of the university is: University of Arkansas at Little Rock
- The following are not acceptable:
- University of Arkansas @ Little Rock
- University of Arkansas – Little Rock
- U.A. Little Rock
- UA-Little Rock
Logo
UA Little Rock primary logo for web.
Download the primary UA Little Rock Logo for Web. Right-click or command-click image to save.
Download the primary UA Little Rock Logo for Print. Click download icon on PDF.
Download the horizontal UA Little Rock Logo for Web. Right-click or command-click image to save.
Download the horizontal UA Little Rock Logo for Print. Click download icon on PDF.