Google Analytics is a powerful tool that the university web team uses to better understand how people use our website. It provides insight into who is visiting our website, what pages they are visiting, how they got there, and more. We use this information to measure the success of digital marketing campaigns and to understand what type of content we should focus on.
We’re happy to talk with you and provide you with an analytics report of your website. This data can help you understand more about your site and why your content and site architecture matters. Please submit a request to receive your analytics report.
Search Engine Optimization
Search engine optimization (SEO) is the process of improving your website to increase its visibility for relevant searches on search engines (like Google, Bing, etc).
Paid advertising, social media, and other online platforms drive traffic to websites. However, the majority of online traffic is driven by search engines. Users trust search engine results, and achieving a top spot in rankings tells people that your site is a credible source.
We can help optimize your website for search by identifying keywords and content that focuses on the user experience. Please submit a request to get assistance with your website’s SEO.