Web Content and Page Structure

Content is used to describe the words, images, videos, and other information on your site. Quality web content is essential. We must provide clear, concise, and accurate information that supports the goals of the university. Additionally, content must be presented in a way that is accessible and easy to navigate.

Periodically reviewing your web content is an important part of managing your site, and it’s a vital part of the current university web redesign. Auditing your content ensures your site does not contain any outdated or irrelevant information. We can help you get started on auditing your site’s content.

Page Structure

In order to effectively present your web content, it helps to understand how your site is organized.

A standard UA Little Rock WordPress page with its structure labeled with numbers. 1: Page Header, 2: Site Navigation, 3: Sidebar Navigation, 4: Task Navigation, 5: Featured Image, 6: Main Content Area, and 7: Footer.

1. Page Header

The name of your unit, program, or department goes here. This can only be changed by a site administrator.

2. Site Navigation (also called menus)

The Site Navigation’s purpose is to help visitors access the content within your site. It can help to think of this is a table of contents (though you do not need to list every page in your menu). It is best to only provide two to six options per menu. Use familiar language that clearly describes what the links are. Menu items should be grouped together in a way that makes sense to your visitors.

3. Sidebar Navigation

Use the sidebar section to add widgets and important links. A sidebar widget can be used to draw attention to: an event, an alumni spotlight, a request form, etc. Widgets can be changed periodically, while menus stay consistent. It’s fine to choose to not use sidebar widgets.

4. Task Navigation
The task nav can be used to for links grouped by audience (Future Students, Current Students, Alumni, etc.) or for high-priority information on your site (Degrees and Programs, Scholarships, Events, etc).

5. Featured Image

This image should have a resolution of 72 PPI, and a 2-column width image should be sized at 750 x 300 pixels. Blurry and pixelated images are not acceptable. All images on the page must have alt text for accessibility. This guide explains how to place a featured image on your page.

6. Main Content Area

This is your main content area. Remember to use language that is familiar to your audience and that supports the university brand. Use appropriate paragraph styling (only black text is allowed). Correct heading usage is important for accessibility. Do not use headings for styling purposes. Each page must have a page title for accessibility and for search engine optimization (SEO).

In your body text, only use bold text to highlight urgent or crucial information, such as deadlines. Overusing bold text can make webpage content more difficult to read.

The page structure information is included in this WordPress guide you can download.