Colors

Approved University Colors

UA Little Rock uses maroon and silver as its two primary colors. These colors are used to unify and strengthen our brand across all departments and programs.

The official UA Little Rock color, silver, should be used when the situation permits, but may not be ideal or even available for standard print pieces, and is not available for all digital purposes. In these instances, we have provided gray alternatives.

Maroon Color Swatch

UA Little Rock Maroon

Print

Spot Color: Pantone 209c

4-color process: C=20, M=97, Y=40, K=58

Digital

Hex: #6e2639

RGB: R=110, G=38, B=57

Silver Color Swatch

UA Little Rock Silver

Print

Spot Color: Pantone 877c

4-color process: C=0, M=0, Y=0, K=40

Digital

Hex: #a7a9ac

RGB: R=167, G=169, B=172


Avoid These Color Combinations

While there are no restrictions on the usage of other colors in secondary elements, it is recommended designers avoid using red because of its association with UA-Fayetteville and Arkansas State University. To avoid creating confusion with other Arkansas universities, designers are also advised to avoid the following color combinations:

Arkansas State University Color Swatch

Red and Black – Arkansas State University

Arkansas Tech University Color Swatch

Green and Gold – Arkansas Tech University

Harding University, University of Arkansas at Pine Bluff Color Swatch

Black and Gold – Harding University, University of Arkansas at Pine Bluff

Henderson State University Color Swatch

Red and Gray – Henderson State University

Hendrix College Color Swatch

Orange and Black – Hendrix College

Lyon College Color Swatch

Crimson, Blue, and Gold – Lyon College

Ouachita Baptist University Color Swatch

Purple and Gold – Ouachita Baptist University

Southern Arkansas University Color Swatch

Blue and Gold – Southern Arkansas University

University of Arkansas-Fort Smith Color Swatch

Blue and White – University of Arkansas-Fort Smith

University of Arkansas at Fayetteville Color Swatch

Red and White – University of Arkansas at Fayetteville

University of Arkansas at Monticello Color Swatch

White and Green – University of Arkansas at Monticello

University of Central Arkansas Color Swatch

Purple and Gray – University of Central Arkansas


NOTE: The colors shown in this style guide are designed for CMYK printing and do not match the PANTONE® Color standards. Please consult a current PANTONE® Publication for accurate color matching.