The athletics signature combines the trojan logo with the words “Little Rock” to help establish UA Little Rock’s identity within athletic programs. The signature should be used properly and consistently by university faculty and staff.
The athletics signature is used as UA Little Rock’s primary official identifier among athletics programs and should be clearly and prominently displayed on all forms of visual communication.
The signature should not be altered in any way.
The athletics wordmark is intended for use as an alternative to the athletics signature and may be used as athletic program identifiers.
The athletics wordmark should not be altered in any way.
The Trojan logo is officially licensed and registered to UA Little Rock. It may be appropriate to be used as an art element in print materials or on promotional items. When re-sizing the Trojan logo, it is imperative to keep the original proportions intact. The default logo color is black, but it can be changed to maroon or silver.
When placing the logo on a background color other than white (silver, maroon, etc.), the area inside the Trojan logo should be changed to match the new background color.
Little Rock hashtag
As part of the effort to tie the brand to the city of Little Rock, the use of the hashtag #LittleRocksTeam may be used in athletic communications. The words Little, Rocks and Team should be capitalized when using the hashtag for any official University communications. The hashtag should not be displayed using a serif font.
Athletic program signatures
Each of UA Little Rock’s athletic teams have customized signatures that can be used in place of the standard athletics signature. To maintain brand identity these should not be altered in any way.
*NOTE: The Little Rock Trojans logo and wordmark should be the primary logo used for general external athletic merchandise.
Minimum logo size
The athletics signature and wordmark have a minimum size requirement to maintain legibility. Some unique applications may require special sizes. For questions about the use of the athletic signature, wordmark, or logo, contact UA Little Rock’s Office of Communications and Marketing at 501-916-3397.
Secondary signature with athletic program
Minimum border space
To maintain the signature’s visual integrity there must always be a minimum border of negative space around the signature. The minimum amount of space shall be defined as the cap height of the lower line of text.
Wordmark color variations
When possible, use the two-color version of the wordmark. Acceptable color variations of the wordmark are as follows: maroon, black, and white. Metallic silver or 40 percent black ink may be applied over a maroon or black background.
Signature Color Variations
When possible, use the two-color version of the signature. Acceptable color variations of the signature are outlined below. For one-color applications, the second outline should be discarded. For all other applications, the outline should remain. Metallic silver or 40 percent black ink may be applied over a maroon or black background.
Logo color variations
Approved logo color variations
The logo may be used in maroon, silver, gray, black and white. Acceptable color variations of the logo are outlined below. NOTE: While a maroon logo, it does not have good contrast.
Unacceptable logo color variations
Proper use of the athletic signature, logo and wordmark is necessary to retain brand recognition. Contact us to receive the correct logo files for your needs.
DO NOT create alternative color variations of the logo, signature or wordmark
DO NOT apply the two-color wordmark to a black background
DO NOT compromise the legibility of the wordmark or logo when placing over a photograph
When placing the wordmark over an image, it must be placed in an area that maintains its readability. Image areas with high variations in contrast should be avoided. The signature is specially suited to maintain legibility over busy backgrounds.
DO NOT add any sort of stroke, drop shadow or other effect to the wordmark, logo, or signature
DO NOT reposition, resize, adjust colors or separate components of the wordmark, signature, or logo
Athletics Trojan Graphic
How can the Trojan graphic be used?
The trojan graphic was designed to provide a flexible art element that could be used on all applications by athletics, registered student organizations, and the UA Little Rock Alumni Association. Other official university organizations should only use the Trojan graphic on communications or materials that are directed to students or alumni.
There are several color options for the Trojan graphic. In licensed apparel, the mascot may be presented in a tone-on-tone design. This presentation should use the appropriate black or reversed variation so that the face, teeth, and eyes are a lighter shade than the rest of the costume.
4-color version instructions
When printing CMYK or for digital purposes, the 4-color version of the Trojan should be used. The traditional University maroon and silver are used, along with secondary darker versions, included on the right, to add more depth to the graphic. When placed over a maroon or silver background, a white stroke with a slight drop shadow may be used to help separate the graphic from the background.
The images here represent the standard pose for the Trojan graphic for branded merchandise for retail sale. The mascot may be presented in other poses, or holding items other than the sword and shield under the following conditions:
- All such modifications require written approval from the UA Little Rock Office of Communications and Marketing;
- The image must be drawn by a professional illustrator;
- The Trojan must wear the standard costume;
- The Trojan must be presented in activities and holding items that are deemed acceptable by the university and conform to the Student Code of Conduct, Rights and Responsibilities and appropriate laws.