UA Little Rock uses maroon and silver as its primary colors to unify and strengthen our brand across all departments and programs. These colors should always take precedence on any project, digital or print.

Secondary and tertiary colors are meant to enhance and support your design, not overtake it. Therefore, these colors should be used in moderation. Please refer to the Expect More guidelines for more information about secondary and tertiary colors.

Be mindful that your chosen colors support the university brand.

Our goal is to help you create great-looking designs. Please note that any projects not created in the Office of Communications and Marketing should be submitted for our review before they are finalized.

Color Usage Notes

  • Hex and RGB colors are used for digital; CMYK and Pantone colors are used for print.
  • Tertiary colors and their color families should be used in moderation. For example, the colors daffodil, gold, or pumpkin should complement a design and not overtake it.
  • When using maroon or silver, up to two tertiary colors may be used on any one design.

Color Proportions

When using secondary and tertiary colors, the rule of thumb is for primary and secondary colors to be used 75%, and tertiary colors to be used 25%. Remember that secondary and tertiary colors are meant to enhance and support your design, not overtake it.


Color NameHexRGBCMYKPantone
Maroon#6e2639110385720%97%40%58%209c
Silver#a7a9ac1671691720%0%0%40%877c
Color NameHexRGBCMYK
Light Maroon#98344f152527931%91%55%18%
Dark Maroon#4c1a2776263946%86%62%61%
Light Grey#eeeeee2382382385%4%4%0%
Dark Grey#33333351515169%63%62%58%
Color NameHexRGBCMYK
Daffodil#ffe57925522912117%62%0%
Gold#ffbf0025519100%26%100%0%
Pumpkin#d5410b2136511590%100%0%
Lime#ddff9922125515315%0%52%0%
Grass#99cc331532045145%0%100%0%
Forest#465d1870932470%42%100%34%
Mint#91d9c614521719846%0%28%0%
Pool#52a3cb8216320374%17%9%0%
Ocean#245d7a369312295%58%37%11%

Color Contrast Guidelines for Digital

When designing for digital (e.g., social media graphics, webpages, and emails), text and interactive elements must have sufficient color contrast so that they can be easily distinguished from the background. For example, maroon text on a black background is difficult or impossible to read because of low color contrast. However, maroon text on a white background is much easier to read.

To ensure your digital design work has sufficient contrast, we recommend using a color contrast checker. For more information about color contrast, refer to the Web Content Accessibility Guidelines (WCAG).


Color Combinations to Avoid

Designers should avoid using red because of its association with UA Fayetteville and Arkansas State University. To avoid creating confusion with other Arkansas universities, designers are also advised to avoid the following color combinations: