Colors

Approved University Colors

UA Little Rock uses maroon and silver as its two primary colors. These colors are used to unify and strengthen our brand across all departments and programs.

The official UA Little Rock color, silver, should be used when the situation permits, but may not be ideal or even available for standard print pieces, and is not available for all digital purposes. In these instances, we have provided gray alternatives.

UA Little Rock Maroon

Print

Spot Color: Pantone 209c

4-color process: C=20, M=97, Y=40, K=58

Digital

Hex: #6e2639

RGB: R=110, G=38, B=57

UA Little Rock Silver

Print

Spot Color: Pantone 877c

4-color process: C=0, M=0, Y=0, K=40

Digital

Hex: #a7a9ac

RGB: R=167, G=169, B=172

Avoid These Color Combinations

While there are no restrictions on the usage of other colors in secondary elements, it is recommended designers avoid using red because of its association with UA-Fayetteville and Arkansas State University. To avoid creating confusion with other Arkansas universities, designers are also advised to avoid the following color combinations:

Red and Black – Arkansas State University

Green and Gold – Arkansas Tech University

Black and Gold – Harding University, University of Arkansas at Pine Bluff

Red and Gray – Henderson State University

Orange and Black – Hendrix College

Crimson, Blue, and Gold – Lyon College

Purple and Gold – Ouachita Baptist University

Blue and Gold – Southern Arkansas University

Blue and White – University of Arkansas-Fort Smith

Red and White – University of Arkansas at Fayetteville

White and Green – University of Arkansas at Monticello

Purple and Gray – University of Central Arkansas

NOTE: The colors shown in this style guide are designed for CMYK printing and do not match the PANTONE® Color standards. Please consult a current PANTONE® Publication for accurate color matching.