Approved University Colors
UA Little Rock uses maroon and silver as its two primary colors. These colors are used to unify and strengthen our brand across all departments and programs.
The official UA Little Rock color, silver, should be used when the situation permits, but may not be ideal or even available for standard print pieces, and is not available for all digital purposes. In these instances, we have provided gray alternatives.
UA Little Rock Maroon
Spot Color: Pantone 209c
4-color process: C=20, M=97, Y=40, K=58
Digital
Hex: #6e2639
RGB: R=110, G=38, B=57
UA Little Rock Silver
Spot Color: Pantone 877c
4-color process: C=0, M=0, Y=0, K=40
Digital
Hex: #a7a9ac
RGB: R=167, G=169, B=172
Avoid These Color Combinations
While there are no restrictions on the usage of other colors in secondary elements, it is recommended designers avoid using red because of its association with UA-Fayetteville and Arkansas State University. To avoid creating confusion with other Arkansas universities, designers are also advised to avoid the following color combinations:
Red and Black – Arkansas State University
Green and Gold – Arkansas Tech University
Black and Gold – Harding University, University of Arkansas at Pine Bluff
Red and Gray – Henderson State University
Orange and Black – Hendrix College
Crimson, Blue, and Gold – Lyon College
Purple and Gold – Ouachita Baptist University
Blue and Gold – Southern Arkansas University
Blue and White – University of Arkansas-Fort Smith
Red and White – University of Arkansas at Fayetteville
White and Green – University of Arkansas at Monticello
Purple and Gray – University of Central Arkansas
NOTE: The colors shown in this style guide are designed for CMYK printing and do not match the PANTONE® Color standards. Please consult a current PANTONE® Publication for accurate color matching.
