Every piece of content must have a purpose – this is one of the most important things to remember.
Reduce ROT – redundant, outdated, and trivial content
All pages must have descriptive page titles. The title should help someone understand what is on the page. For example, instead of simply “Courses,” consider titling the page “Art History Courses.”
Do not use excessive exclamation marks.
Do not use QR codes on a page – this is redundant.
Do not use “UALR.” The correct name is “University of Arkansas at Little Rock” or “UA Little Rock.”
Do not use ALL CAPS. This implies an emergency or screaming.
Do not recreate the wheel. Instead of copying and pasting another site’s content onto your site, link to the original source of information. For example, you should link to Record’s page on how to register for classes, instead of copying and pasting that content onto your site. This reduces the likelihood of having outdated information on your site.
Headings: There is only one <h1> per page. This is your page title. After an <h1>, pages should have a proper hierarchy of headings with <h2> tags appearing below a single <h1>, <h3> appearing below an <h2>, and an <h4> appearing below an <h3>. Incorrect use of headings is an accessibility issue.
Links and URLs
Do not use nondescript link prompts such as “Click here.” This does not provide enough context for users and is an accessibility issue for screen readers. Instead, provide context for the link. For example, use “Visit Admissions to schedule a campus tour” with schedule a campus tour as the link.
Do not post the full URL as text, since these URLs will be read aloud by screen readers. Instead, you should link the descriptive words or phrases. For example, use “Learn more about our biology degree requirements” with biology degree requirements as the link.
When providing an email address, hyperlink it so it can be clicked on. For example, do not use [email protected]. Instead, use [email protected].
Images and Videos
Use meaningful and descriptive alternative text (alt text) on all images. This is required for accessibility.
Gifs are not allowed to be uploaded as they cause accessibility issues.
Do not upload images with excessive text on them. This is an accessibility issue. We will remove graphics that are found on our website.
Do not upload flyers. Flyers are for a bulletin board – not for your website.
Additional Tips
Tables are for tabular data only. Content in data cells is associated with headers and rows.
The website is not an archive for forms and documents. You should download form entries and attachments and store them in a shared Drive or external hard drive.
