Marketing

Students are awarded the Minor in Marketing upon completion of a four-course sequence of marketing and advertising courses. These courses may also count toward advanced business electives for other business majors. The marketing minor focuses on marketing management and strategy. Oral and written communications are integral to the program. Students also have the opportunity to engage in sales and advertising competitions and participate in marketing internships.

Minor Requirements (12 hours)

MKTG 3350 Principles of Marketing
Introduction to the structure and functions of the marketing system of economy and to the marketing practices of organizations. Includes examination of the environments of marketing decision making, marketing institutions and agencies, and marketing practices of organizations.

MKTG 3385 Consumer Analysis and Behavior
An analysis of the personal, environmental, and interpersonal forces affecting consumer decisions and of their implications for marketing strategy development.

MKTG 4310 Marketing Research
A study of the development and use of information for marketing decision making; research methods applied to problems of market segmentation, pricing, distribution, promotional strategy, and development of marketing strategies.

One elective from:

  • ADVT 3300  Advertising: an IMC Approach
  • MKTG 3353 Professional Selling
  • MKTG 4341 Product and Service Strategy

Admission: Anyone admitted to a UALR bachelor’s degree program may obtain this minor.

Graduation: The sales minor will be conferred upon bachelor’s degree and minor requirement completion with a 2.5 cumulative GPA.

Department of Marketing Course Catalog AY 2012-2013