Joe Bell teaching students

Innovation and Entrepreneurship

Students selecting the Innovation and Entrepreneurship emphasis in the management major develop conceptual and applied skills requisite to developing and managing an economically successful small business.  Entrepreneurial talents are focused and practical decision making skills are enhanced through experiential activities.

I&E Educational Goals

  • Understand and be able to integrate appropriate strategic management concepts in the design and implementation of a corporate/business strategy.  This objective includes defining the organization’s purpose/mission, setting objectives, determining opportunities and threats, monitoring competitors, crafting appropriate strategic actions, implementing appropriate structural and support systems, and providing strategic leadership.
  • Understand the principles of planning, directing, and controlling the human resource management function and the components of a comprehensive human resource program involving the recruitment, development, evaluation, compensation, and motivation of an identified workforce.
  • Understand the principles of managing small businesses, including management, marketing, finance, accounting, research and development, and administration.

Innovation and Entrepreneurship (formerly E&SBM) degree checklist 

Innovation and Entrepreneurship Emphasis Requirements:

I&E Emphasis (12 hours)

  • MGMT 3362 Venture Management and Decision Making (formerly Small Business Management)
  • MGMT 4361 Business Planning and Product Introduction (formerly New Venture Creation)
  • MGMT 4365 Business Consulting
  • MGMT 4383 Issues in Entrepreneurship

Four courses (12 hours) from the following:

At least 2 courses from the following:

  • MGMT 3364 Family Business Management
  • MGMT 4363 Financing Entrepreneurial Ventures
  • MKTG 4310 Marketing Research

Up to 2 courses from the following:

  • MGMT 3320 Human Resources Management
  • MGMT 3340 Managing People in Organizations
  • MGMT 4385 Special Topics in Management
  • MGMT 4391 Employment Law

Two courses (6 hours) from one of the following competency areas:


ACCT 3311 Intermediate Financial Accounting I

ACCT 3312 Intermediate Financial Accounting II

ACCT 3330 Intermediate Cost & Managerial Accounting

ACCT 3341 Accounting Information Systems

FINC 3370 Real Estate Principles

FINC 4360 Risk Management

FINC 4365 Estate Planning

International Business (culture)

MGMT 4377 International Business Management (this is a requirement of this competency area)

HIST 3326 Soviet Union & Modern Russia

HIST 3336 Islam & Modern Middle East

HIST 3345 People’s Republic of China

SOCI 3312 North American Indians

SOCI 3316 Japanese Culture & Society

SOCI 3330 Minority Groups

SOCI 3333 Women in a Changing Society


ARST 4341 Package Design

MKTG 3370 Principles of Retailing

MKTG 3385 Consumer Analysis

MKTG 4370 Business to Business Marketing

ADVT 3300 Principles of Advertising

MKTG 3353 Professional Selling

MKTG 4341 Product and Service Strategy

PSYC 3350 Social Psychology

ACOM 3300 Interpersonal Communication

ACOM 3320 Advanced Public Speaking

Technology & Innovation

BINS 4331 Management and Information Resources

BINS 4350 Business Database Management Systems

BINS 4351 Data Analysis & Reporting

IFSC 3330 Internet Applications

IFSC 4301 Information, Computing and the Future

ARST 3340 Intro to Graphic Design

Understanding the Business Core.