Students selecting the Innovation and Entrepreneurship emphasis in the management major develop conceptual and applied skills requisite to developing and managing an economically successful small business. Entrepreneurial talents are focused and practical decision making skills are enhanced through experiential activities.
I&E Educational Goals
- Understand and be able to integrate appropriate strategic management concepts in the design and implementation of a corporate/business strategy. This objective includes defining the organization’s purpose/mission, setting objectives, determining opportunities and threats, monitoring competitors, crafting appropriate strategic actions, implementing appropriate structural and support systems, and providing strategic leadership.
- Understand the principles of planning, directing, and controlling the human resource management function and the components of a comprehensive human resource program involving the recruitment, development, evaluation, compensation, and motivation of an identified workforce.
- Understand the principles of managing small businesses, including management, marketing, finance, accounting, research and development, and administration.
Innovation and Entrepreneurship (formerly E&SBM) degree checklist
Innovation and Entrepreneurship Emphasis Requirements:
I&E Emphasis (12 hours)
- MGMT 3362 Venture Management and Decision Making (formerly Small Business Management)
- MGMT 4361 Business Planning and Product Introduction (formerly New Venture Creation)
- MGMT 4365 Business Consulting
- MGMT 4383 Issues in Entrepreneurship
Four courses (12 hours) from the following:
At least 2 courses from the following:
- MGMT 3364 Family Business Management
- MGMT 4363 Financing Entrepreneurial Ventures
- MKTG 4310 Marketing Research
Up to 2 courses from the following:
- MGMT 3320 Human Resources Management
- MGMT 3340 Managing People in Organizations
- MGMT 4385 Special Topics in Management
- MGMT 4391 Employment Law
Two courses (6 hours) from one of the following competency areas:
Financial
ACCT 3311 Intermediate Financial Accounting I
ACCT 3312 Intermediate Financial Accounting II
ACCT 3330 Intermediate Cost & Managerial Accounting
ACCT 3341 Accounting Information Systems
FINC 3370 Real Estate Principles
FINC 4360 Risk Management
FINC 4365 Estate Planning
International Business (culture)
MGMT 4377 International Business Management (this is a requirement of this competency area)
HIST 3326 Soviet Union & Modern Russia
HIST 3336 Islam & Modern Middle East
HIST 3345 People’s Republic of China
SOCI 3312 North American Indians
SOCI 3316 Japanese Culture & Society
SOCI 3330 Minority Groups
SOCI 3333 Women in a Changing Society
Retail
ARST 4341 Package Design
MKTG 3370 Principles of Retailing
MKTG 3385 Consumer Analysis
MKTG 4370 Business to Business Marketing
ADVT 3300 Principles of Advertising
MKTG 3353 Professional Selling
MKTG 4341 Product and Service Strategy
PSYC 3350 Social Psychology
ACOM 3300 Interpersonal Communication
ACOM 3320 Advanced Public Speaking
Technology & Innovation
BINS 4331 Management and Information Resources
BINS 4350 Business Database Management Systems
BINS 4351 Data Analysis & Reporting
IFSC 3330 Internet Applications
IFSC 4301 Information, Computing and the Future
ARST 3340 Intro to Graphic Design
