General Management – B.B.A. in Management

Emphasis Details

The School of Business at UA Little Rock offers a Bachelor of Business Administration in Management to undergraduate students. This management degree prepares students for management and leadership in various organizations while developing practical problem-solving techniques for decision-making.

The B.B.A. in Management has three emphasis areas: General Management, Human Resource Management, and Innovation and Entrepreneurship.

This General Management emphasis area strengthens a student’s conceptual skills and practical problem-solving techniques that apply to management. Students will be educated in management fundamentals and methods applicable to decision-making.

Courses will focus on the importance of organizational behavior in public and private enterprises and consideration of the public interest in making management decisions. Additionally, students will learn more about the principles of managing small businesses including management, marketing, finance, accounting, research, development, and administration.