Assistant Professor of Marketing and Advertising

Contact Information
- ccrockwell@ualr.edu
- Phone
- 501-916-6778
- Location
- Reynolds Building 379
Education
EdD Educational Administration University of Arkansas at Little Rock
Masters in Public Service Public Service University of Arkansas Clinton School of Public Service
JD Law University of Arkansas at Little Rock
BA Educational Policy Hendrix College
Publications
Rockwell, C., Clements, S. J., & Terry, H. A. (2022, December). It's a small world getting smaller: The potential dissolution of the Reedy Creek Special Improvement District. Thomson Reuters, 51(2), 48-65.
Gilliam, D., Preston, T., Rockwell, C., & Hall, J. R. (2022, September). Comparative analysis of attributions from customer experiences and journeys. , 64(5), 672-698.
Rockwell, C., & Oriaghan, I. (2021, October). The Dirt and McGirt: Exploring the Real Estate Issues Surrounding the Landmark Decision of McGirt v. Oklahoma. Thomson Reuters, 50(2), 502-521.
Rockwell, C. (2020, October). Junior League Pivots to Address Emerging Community Needs..
Rockwell, C., Crockett, D., & Davis, L. (2020, May). Mass Incarceration and Consumer Financial Harm: A Critique of Rent Seeking by the Carceral State. , 54(3), 1062-1081.
Rockwell, C., Small, E., Schlesier, L., & Vickery, L. (2018, November). If they Don't Agree, Just Buy It: Zoning Hurdles When Purchasing Your Own Town for Marijuana Tourism. Real Estate Law Journal, 47(3), 239-260.
Gilliam, D. A., & Rockwell, C. C. (2018, June). Stories and metaphors in retail selling. International Journal of Retail & Distribution Management, 46(6), 545-559.
Gilliam, D. A., Preston, T., Rockwell, C., & Hall, J. R. (2018, May). Attribution in an industry-wide service failure.
McKinney, C., & Rockwell, C. (2018). Digging Up Bones: Applications of Section 206 in New Construction Developments. Real Estate Law Journal, 46(4), 533-562.
Edwards, C. J., Ward, J. C., & Rockwell, C. (2018). How To Drive an RV Through a Loophole: The Ethics and Legality of LLC Formation for Sales Tax Avoidance. Tax Notes.
Rockwell, C., & Burke, M. (2018). The “High” Life: The Regulation, Competitive Advantage, and Ethical Consideration 2018 of Marijuana Advertising.
Rockwell, C., Carder, S., & Glover, D. (2017, October). Nix the Sue Someone Mentality Today. Journal of Business and Ethics, 9.
Rockwell, C., Edwards, C. J., & Burns, S. (2017). Legal Ambiguity as a Competitive Advantage: AirBnB's Use of Technological Novelty to Avoid Liability. Real Estate Law Journal by Thomas Reuters.
Rockwell, C. (2017). When It’s Not Business As Usual: Engaging Students in Creating Individualized Educational Experiences in Business Law. Rocky Mountain Law Journal.
Teaching
2023 UALR Spring
Legal Environment Bus (MKTG2380)
- Section
- MKTG2380-9U1
2023 UALR Summer
Employment Law (MGMT4391)
- Sections
- MGMT4391-991
- MGMT4391-9U1
Legal Environment Bus (MKTG2380)
- Sections
- MKTG2380-992
- MKTG2380-9U2
2022 UALR Fall
Legal Environment Bus (MKTG2380)
- Sections
- MKTG2380-001
- MKTG2380-991
- MKTG2380-9S1
- MKTG2380-9U1
2022 UALR Spring
Employment Law (MGMT4391)
- Sections
- MGMT4391-991
- MGMT4391-9U1
Legal Environment Bus (MKTG2380)
- Sections
- MKTG2380-001
- MKTG2380-991
- MKTG2380-9S1
- MKTG2380-9U1
2022 UALR Summer
Employment Law (MGMT4391)
- Sections
- MGMT4391-991
- MGMT4391-9U1
Legal Environment Bus (MKTG2380)
- Sections
- MKTG2380-992
- MKTG2380-9U2
2021 UALR Fall
Employment Law (MGMT4391)
- Sections
- MGMT4391-001
- MGMT4391-9W1
Legal Environment Bus (MKTG2380)
- Sections
- MKTG2380-001
- MKTG2380-991
- MKTG2380-9U1
- MKTG2380-9W1
2021 UALR Spring
Employment Law (MGMT4391)
- Sections
- MGMT4391-991
- MGMT4391-9U1
Legal Environment Bus (MKTG2380)
- Sections
- MKTG2380-001
- MKTG2380-991
- MKTG2380-9U1
- MKTG2380-9W1
2021 UALR Summer
Employment Law (MGMT4391)
- Sections
- MGMT4391-992
- MGMT4391-9U2
Legal Environment Bus (MKTG2380)
- Sections
- MKTG2380-991
- MKTG2380-9U1
2020 UALR Fall
Legal Environment Bus (MKTG2380)
- Sections
- MKTG2380-991
- MKTG2380-9H1
- MKTG2380-9H2
- MKTG2380-9U1
2020 UALR Spring
Legal Environment Bus (MKTG2380)
- Sections
- MKTG2380-001
- MKTG2380-002
- MKTG2380-991
- MKTG2380-9U1
2020 UALR Summer
Legal Environment Bus (MKTG2380)
- Sections
- MKTG2380-990
- MKTG2380-991
- MKTG2380-9U0
- MKTG2380-9U1
2019 UALR Fall
Legal Environment Bus (MKTG2380)
- Sections
- MKTG2380-001
- MKTG2380-002
- MKTG2380-991
- MKTG2380-9U1
Seminar Current Topics (MKTG8300)
- Section
- MKTG8300-002
2019 UALR Spring
Legal Environment Bus (MKTG2380)
- Sections
- MKTG2380-001
- MKTG2380-002
- MKTG2380-991
- MKTG2380-9U1
2019 UALR Summer
Legal Environment Bus (MKTG2380)
- Sections
- MKTG2380-990
- MKTG2380-991
- MKTG2380-9U0
- MKTG2380-9U1
2018 UALR Fall
Legal Environment Bus (MKTG2380)
- Sections
- MKTG2380-001
- MKTG2380-002
- MKTG2380-991
- MKTG2380-9U1
Seminar Current Topics (MKTG8300)
- Section
- MKTG8300-001
2018 UALR Spring
Legal Environment Bus (MKTG2380)
- Sections
- MKTG2380-001
- MKTG2380-002
- MKTG2380-991
- MKTG2380-9U1
2018 UALR Summer
Legal Environment Bus (MKTG2380)
- Sections
- MKTG2380-990
- MKTG2380-991
- MKTG2380-9U0
- MKTG2380-9U1