Gary L. Geissler

Professor of Marketing and Advertising

Photograph of Gary L. Geissler

Contact Information

Email
glgeissler@ualr.edu
Phone
501-916-6775
Location
Reynolds Building 377

Education

PhD Marketing University of Georgia, Athens
MBA Marketing Louisiana State University-Shreveport
BS Business Administration Louisiana State University-Shreveport

Publications

Geissler, G. L. (2019, November). Life-Changing Experiences: Collegiate Student Marketing Competitions.
Geissler, G. L. (2016, November). Brushes with Greatness: A Side Benefit to Competing in National and Global Marketing Competitions.
Geissler, G. L. (2016, May). Outside the Box Teaching Moments: Classroom-Tested Innovations. , 26(2), 119-123.
Geissler, G. L. (2015, November). Using a Brand Revitalization Project to Develop Students' Analytical and Creativity Skills. Journal of Instructional Pedagogies, 17, 1-9.
Geissler, G. L. (2015). A Demonstration of the Absurdity of Funeral Home Specialty Promotional Items. , 366.
Geissler, G. L. (2014, February). Bringing Marketing Research to Life via Secret Shopping. Journal of Instructional Pedagogies, 13, 1-8.

Teaching

2021 UALR Spring

Advertising Administration and Production (ADVT3310)
Sections
ADVT3310-001
ADVT3310-9W1
Principles of Marketing (MKTG3350)
Sections
MKTG3350-001
MKTG3350-992
MKTG3350-993
MKTG3350-9U2
MKTG3350-9U3
MKTG3350-9W1

2020 UALR Fall

Bus-To-Bus Marketing (MKTG4370)
Section
MKTG4370-9H1
Principles of Advertising (ADVT3300)
Sections
ADVT3300-991
ADVT3300-9U1
Principles of Marketing (MKTG3350)
Sections
MKTG3350-992
MKTG3350-9H1
MKTG3350-9U2

2020 UALR Spring

Advertising Administration and Production (ADVT3310)
Section
ADVT3310-001
Consumer Analysis/Behav (MKTG3385)
Section
MKTG3385-001
Principles of Marketing (MKTG3350)
Sections
MKTG3350-001
MKTG3350-991
MKTG3350-9U1

2019 UALR Fall

Consumer Analysis/Behav (MKTG3385)
Section
MKTG3385-991
Principles of Advertising (ADVT3300)
Section
ADVT3300-991
Principles of Marketing (MKTG3350)
Sections
MKTG3350-001
MKTG3350-991
MKTG3350-9U1

2019 UALR Spring

Principles of Advertising (ADVT3300)
Section
ADVT3300-991
Principles of Marketing (MKTG3350)
Sections
MKTG3350-002
MKTG3350-991
MKTG3350-9U1

2019 UALR Summer

Principles of Marketing (MKTG3350)
Sections
MKTG3350-992
MKTG3350-9U2
Product & Service Strategy (MKTG4341)
Section
MKTG4341-991

2018 UALR Fall

Advertising Administration and Production (ADVT3310)
Section
ADVT3310-001
Principles of Advertising (ADVT3300)
Section
ADVT3300-001
Principles of Marketing (MKTG3350)
Sections
MKTG3350-991
MKTG3350-9U1

2018 UALR Spring

Field Study in Intl Business (IBUS5316)
Section
IBUS5316-002
Marketing Management (MKTG4385)
Section
MKTG4385-001
Principles of Advertising (ADVT3300)
Section
ADVT3300-991
Principles of Marketing (MKTG3350)
Sections
MKTG3350-991
MKTG3350-9U1

2018 UALR Summer

Principles of Marketing (MKTG3350)
Sections
MKTG3350-992
MKTG3350-9U2
Product & Service Strategy (MKTG4341)
Section
MKTG4341-991

2017 UALR Fall

Advertising Administration and Production (ADVT3310)
Section
ADVT3310-001
Principles of Advertising (ADVT3300)
Section
ADVT3300-001
Principles of Marketing (MKTG3350)
Sections
MKTG3350-991
MKTG3350-9U1

2017 UALR Spring

Principles of Advertising (ADVT3300)
Section
ADVT3300-991
Principles of Marketing (MKTG3350)
Sections
MKTG3350-001
MKTG3350-991
MKTG3350-9U1

2017 UALR Summer

Principles of Marketing (MKTG3350)
Sections
MKTG3350-992
MKTG3350-9U2
Product & Service Strategy (MKTG4341)
Section
MKTG4341-991

2016 UALR Fall

Advertising Administration and Production (ADVT3310)
Section
ADVT3310-001
Principles of Advertising (ADVT3300)
Section
ADVT3300-001
Principles of Marketing (MKTG3350)
Sections
MKTG3350-991
MKTG3350-9U1

2016 UALR Spring

Principles of Advertising (ADVT3300)
Section
ADVT3300-991
Principles of Marketing (MKTG3350)
Sections
MKTG3350-002
MKTG3350-991
MKTG3350-9U1

2016 UALR Summer

Principles of Marketing (MKTG3350)
Sections
MKTG3350-992
MKTG3350-9U2
Product & Service Strategy (MKTG4341)
Section
MKTG4341-991