The UALR Office of Communications recently added several new members to its staff.

UALR Director of Digital Strategy Dan Shisler comes to the university with more than 15 years of experience in the area of digital marketing and analytics. In his prior position at Dillard’s, Inc. corporate headquarters, Shisler served as lead analyst and SEO-SEM manager, where he managed all aspects of the Dillard’s digital marketing program.

Shisler also served as e-commerce project/production manager at Dillard’s and was responsible for global site enhancements, online customer satisfaction, international e-commerce, AB and multivariate testing, and transactional intelligence for Dillard’s online store.

Shisler earned his bachelor of science in anthropology systems from Florida State University in 1997.

Senior News Writer/Editor Keli Coburn Jacobi also brings years of experience to her new role at UALR.

Jacobi, an award-winning journalist, formerly served in the Office of Public Information at the University of Louisiana at Monroe, where she was responsible for providing weekly news briefs for local, state and regional media and was primary researcher and writer/editor for ULM Magazine.

She also provided assistance to the director of media relations in all major media events and on-campus promotions and was contributing speechwriter for the university president and other key officials. Jacobi worked in conjunction with marketing officials to help communicate the university brand to wider audience.

Jacobi earned her master’s degree in history while at ULM and her bachelor’s degree in mass communication from UALR in 1989.

Cora-Fay Nykolaishen is the new Administrative Specialist III for the Office of Communications.

With more than 18 years of secretarial and administrative experience, Nykolaishen landed in Arkansas in 2008 after performing a wide range of secretarial duties in both Edinburgh, Scotland, and Edmonton, Alberta, Canada. Nykolaishen brings experience in brochure design and production, office communications editing, bookkeeping, and event planning and advertisement.

Nykolaishen recently earned a Bachelor of Arts degree from Ouachita Baptist University in Arkadelphia, where she graduated summa cum laude and doubled majored in English and French, earning the Outstanding Student Award in both.