Nicole McCoy

Nicole McCoy is a member of Psi Chi and the National Society for Collegiate Scholars. She will graduate with honors in Spring 2019 with a degree in Psychology and a minor in Marketing – the perfect combination for her current job as a Market Research Analyst for Market Strategies International.

Nicole has been at Market Strategies International since she first started as a Research Interviewer in 2003. After a series of promotions, Nicole discovered her passion for data analysis as a Research Assistant, which inspired her to start her degree in Psychology. After her most recent promotion to Market Research Analyst, she  has become responsible for managing projects, compiling reports, writing survey questions, talking to clients, and developing recommendations based on data analysis.

A degree in Psychology is a valuable tool in the market research world. At her job, Nicole is researching how to help clients improve their services to consumers all across the world. “Psychology helps me understand what drives the consumers to purchase, what they like, how they live, and what they need,” Nicole said. Psychology is a key that unlocks exactly what businesses need to understand in order to succeed. “I’ve learned so much through my journey at UA Little Rock that I am applying to my job right now,” Nicole said. “Market research is a very intriguing field of work with many opportunities and a Psychology degree can get you in the door as an Analyst with room to grow.”

Nicole works full time and attends school part-time. She has been married for nearly 11 years and is a mom to a sweet 2-year-old girl and 2 beagle-mix rescues. She is a committee member at Canstruction Little Rock, a design/building charity competition that benefits the Arkansas Foodbank. Nicole also started and manages the Arkansas chapter of The Cure Starts Now, in memory of a childhood best friend’s niece, Maylea Estridge. Unfortunately, Maylea was taken too soon by D.I.P.G., an incurable, devastating childhood brain cancer. “We have an event on the morning of May 4th at Lake Willastein Park in Maumelle with ALL proceeds going to childhood cancer research:,” said Nicole. “We are just trying to help make a difference as best we can through these charity organizations.” Come show your support in remembrance of Maylea!