Let’s face it, many small business owners don’t fully understand how public relations can help their companies. And when they think of public relations, they think of companies with a budget large enough to hire a full time PR professional, not a small business where one person is wearing multiple hats. However, what most small business owners don’t know is that PR is 90% more effective at influencing consumers than advertising according to a Nielsen study. And in some cases, public relations is more cost effective than many advertising efforts. During this discussion, Jackie Thornton, Public Relations Expert, will help small business owners understand the difference between PR and marketing, the importance of implementing a public relations policy, the importance of a brand and corporate identity guide, identifying your target publics, and tips on creating content for your website, news releases, company fact sheets, and bio’s.