UA Little Rock uses maroon and silver as its primary colors to unify and strengthen our brand across all departments and programs. These colors should always take precedence on any project, digital or print.
Secondary and tertiary colors are meant to enhance and support your design, not overtake it. Therefore, these colors should be used in moderation. Please refer to the Expect More guidelines for more information about secondary and tertiary colors.
Be mindful that your chosen colors support the university brand.
Our goal is to help you create great-looking designs. Please note that any projects not created in the Office of Communications and Marketing should be submitted for our review before they are finalized.
Color Usage Notes
- Hex and RGB colors are used for digital; CMYK and Pantone colors are used for print.
- Tertiary colors and their color families should be used in moderation. For example, the colors daffodil, gold, or pumpkin should complement a design and not overtake it.
- When using maroon or silver, up to two tertiary colors may be used on any one design.
Color Proportions
When using secondary and tertiary colors, the rule of thumb is for primary and secondary colors to be used 75%, and tertiary colors to be used 25%. Remember that secondary and tertiary colors are meant to enhance and support your design, not overtake it.
| Color Name | Hex | R | G | B | C | M | Y | K | Pantone |
|---|---|---|---|---|---|---|---|---|---|
| Maroon | #6e2639 | 110 | 38 | 57 | 20% | 97% | 40% | 58% | 209c |
| Silver | #a7a9ac | 167 | 169 | 172 | 0% | 0% | 0% | 40% | 877c |
| Color Name | Hex | R | G | B | C | M | Y | K |
|---|---|---|---|---|---|---|---|---|
| Light Maroon | #98344f | 152 | 52 | 79 | 31% | 91% | 55% | 18% |
| Dark Maroon | #4c1a27 | 76 | 26 | 39 | 46% | 86% | 62% | 61% |
| Light Grey | #eeeeee | 238 | 238 | 238 | 5% | 4% | 4% | 0% |
| Dark Grey | #333333 | 51 | 51 | 51 | 69% | 63% | 62% | 58% |
| Color Name | Hex | R | G | B | C | M | Y | K |
|---|---|---|---|---|---|---|---|---|
| Daffodil | #ffe579 | 255 | 229 | 121 | 1 | 7% | 62% | 0% |
| Gold | #ffbf00 | 255 | 191 | 0 | 0% | 26% | 100% | 0% |
| Pumpkin | #d5410b | 213 | 65 | 11 | 5 | 90% | 100% | 0% |
| Lime | #ddff99 | 221 | 255 | 153 | 15% | 0% | 52% | 0% |
| Grass | #99cc33 | 153 | 204 | 51 | 45% | 0% | 100% | 0% |
| Forest | #465d18 | 70 | 93 | 24 | 70% | 42% | 100% | 34% |
| Mint | #91d9c6 | 145 | 217 | 198 | 46% | 0% | 28% | 0% |
| Pool | #52a3cb | 82 | 163 | 203 | 74% | 17% | 9% | 0% |
| Ocean | #245d7a | 36 | 93 | 122 | 95% | 58% | 37% | 11% |
Color Contrast Guidelines for Digital
When designing for digital (e.g., social media graphics, webpages, and emails), text and interactive elements must have sufficient color contrast so that they can be easily distinguished from the background. For example, maroon text on a black background is difficult or impossible to read because of low color contrast. However, maroon text on a white background is much easier to read.
To ensure your digital design work has sufficient contrast, we recommend using a color contrast checker. For more information about color contrast, refer to the Web Content Accessibility Guidelines (WCAG).
Color Combinations to Avoid
Designers should avoid using red because of its association with UA Fayetteville and Arkansas State University. To avoid creating confusion with other Arkansas universities, designers are also advised to avoid the following color combinations:
Red and Black – Arkansas State University
Green and Gold – Arkansas Tech University
Black and Gold – Harding University, University of Arkansas at Pine Bluff
Red and Gray – Henderson State University
Orange and Black – Hendrix College
Crimson, Blue, and Gold – Lyon College
Purple and Gold – Ouachita Baptist University
Blue and Gold – Southern Arkansas University
Blue and White – University of Arkansas-Fort Smith
Red and White – University of Arkansas at Fayetteville
Green and White – University of Arkansas at Monticello
Purple and Gray – University of Central Arkansas
