Charles W. Donaldson Student Services Center

Typography and Fonts

To ensure consistency, UA Little Rock utilizes specific typefaces when producing content. Fonts share equal importance with colors and logos as a tool in our visual communications.

Print Fonts

UA Little Rock is transitioning from the Myriad Pro font family to the Roboto font family as the primary font for communications. Roboto should be used for all body type in official documents. This is an easily readable modern sans serif font versatile enough that it can be used for both body type as well as a display font.

University Font: Roboto

Roboto is available for free from Google fonts.
Roboto font examples

Fonts Used for the Expect More Campaign: Tungsten and Antonio

Antonio is available for free from Google fonts. Learn more about the design for the Expect More campaign.

Antonio font examples

Web Typography

Fonts are automatically set by the UA Little Rock website and should not be changed. Text on a webpage should be organized appropriately so that a user can efficiently navigate the page with a screen reader. For other web accessibility standards, please refer to the Web Content Accessibility Guidelines (WCAG) 2.0.

Heading and paragraph styles

All body text is set with the standard Paragraph style. Headings should only be used in logical, numerical order. Since the page title is automatically formatted with the Heading 1 style, all other top-level headings on the page should be set with the Heading 2 style. Headings 3, 4, 5, and 6 are only used when subtopics are nested within a Heading 2 paragraph. Never select an alternative heading style based on appearance.