To understand other generations, what drives them, and how to engage them is a skill that everyone needs to know. Join Jenn McDannold, Coordinator of Student Transitions & Orientation, as she describes the silent generation, boomers, GenX, Millennials, and GenZ, and the ways you can connect and market to each generation. We will journey through buying strategies, generational norms and what shaped the evolution of each generation. At the end of the presentation, you will have a chance to test your skills during a quick group activity.

For additional information, please contact Jenn McDannold

To view the full listing of Diversity Month programming, please visit https://ualr.edu/diversity/event/diversity-month-2020/