The university’s communications campaign for 2013-14 is MyFuture@Work, and it launches this week with stories focused on the wide range of students enrolled at UALR.

The multi-media campaign includes newspaper, radio, outdoor, digital, and television advertising, as well as campus signage, web content, and other outlets. The TV spots to include the one below began airing during premiere programs.

The strategy drives readers and viewers to the UALR website, which will showcase the student profiles and other content as a way to espouse the variety of students UALR serves–whether online, transfer, or traditional.

Judy Williams, UALR executive director of communications, said the goal is to reach potential students through the broad range of stories coming from current students.

Because the college decision process is such an individual choice, Williams said prospective students need to base their college choice on what they want from their experience.

Some students featured in the campaign address the convenience of online learning; others talk about experiencing life in a major metropolitan area and capital city, while still more tout the advantages of internships available at major corporations, according to Williams.

New stories will continue to be added as the campaign runs throughout the year.

See and read their stories at the MyFuture@Work site.