Skip to main content

A Glimpse at ‘Groovy’ Concert Promos


Amidst major renovation projects in Stella Boyle are visuals of the sex, drugs, and rock ‘n roll era. With parents 20 years older, the ’80s are to me what the ’60s are to them. Klansee Tozer and I stepped back into the ’60s on a lunch break to see the era’s psychedelic posters and cards promoting appearances by The Grateful Dead, Fleetwood Mac, Credence Clearwater Revival, Otis Redding and the like.

At “A Groovy Summer Show” on display in Gallery III through July 20, fat, curvy fonts touting concert information jump out at you ─ or may be hidden in flowers and other images. No graphic artist today would purposely design a piece with illegible fonts. I’m not quite sure how the 75,000 people living in the San Francisco area at the time found out when and where to find the Avalon Ballroom, Velvet Underground, and the Cow Palace.

Oh yeah, many were living on the streets together…and influenced by LSD.

See more photos on Flickr.

Photos by Klansee Tozer