Following months of research and creative innovation, UA Little Rock will launch its newest campaign with an enhanced brand promise: Expect More during the annual BBQ at Bailey event Oct. 12 at the Bailey Alumni and Friends Center. The comprehensive communications and marketing campaign will reach beyond advertising, reflecting the fresh momentum and energy at the university. Continue reading “UA Little Rock Launches New Campaign with Enhanced Brand Promise”
After undergoing the competitive bid request for proposal (RFP) process, the University of Arkansas at Little Rock has chosen MHP/Team SI, a TraDigital™ marketing agency headquartered in Little Rock, Arkansas, as its agency of record (AOR). This partnership will further strengthen the university’s marketing and communications endeavors as it seeks to fulfill its mission of improving students’ lives and enhancing its communities. Continue reading “UA Little Rock Announces New Partnership to Bolster Marketing Efforts”