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UA Little Rock Offers Professional Development Workshops on AI-powered Marketing, Diversity Management

Dr. Otmar Varela
Dr. Otmar Varela

The University of Arkansas at Little Rock is launching two new workshops for business professionals and community members who want to learn more about artificial intelligence-powered marketing and diversity management.

The two new workshops will be offered in October as part of UA Little Rock Extended Education’s professional development series. The workshop will be held at UA Little Rock Downtown, 333 President Clinton Ave.

The workshop, “AI-powered Marketing: A Practical Guide to ChatGPT for Marketing Growth,” will take place from 3-5:30 p.m. on Oct. 17 and Oct. 24. Dr. Seunghyn Kim, assistant professor of marketing, will facilitate the workshop, which is recommended for marketing professionals, business owners, entrepreneurs, and consultants.

Participants will learn how to use ChatGPT for business marketing, how ChatGPT can maximize marketing impact at a fraction of the cost, and how to leverage AI for a marketing edge.

The second workshop, “Diversity Management: A Guide for Building Your Own Program,” will be held from 3-5:30 p.m. on Oct. 18 and Oct. 25. Dr. Otmar Varela, professor of management, will facilitate the workshop, which is recommended for senior executives, diversity management committee members, and managers who are responsible for advancing a culture of inclusion and belonging in their organizations.

Participants will learn the components of a comprehensive diversity management program, science-grounded best practices for managing a diverse workforce, and how to benchmark the effectiveness of diversity management initiatives across organizations.

Visit this website to register. For more information, contact Christine Cotton, director of UA Little Rock Extended Education, at or 501-916-6693.