Gwen Green, marketing and communications manager for the UA Little Rock-based Arkansas Small Business and Technology Development Center (ASBTDC), has been appointed to the Marketing and Communications Committee for America’s SBDC national network.
“I’m excited to be part of a national team focused on effectively telling stories and sharing data to showcase the work of the Small Business Development Center network,” Green said. “Serving on the national Marketing and Communications Committee also provides an opportunity to learn from peers in other parts of the country and to share successes from Arkansas with them.”
In her new role, Green will help develop strategies and tactics to promote the nation’s largest small business assistance network. The Marketing and Communications Committee is one of seven committees that address the national priorities of the association.
Working closely with America’s SBDC staff and Board of Directors, the committee supports the national network’s marketing and communications strategies and activities. Some of these include planning for national SBDC Day, preparing the annual report, providing communication tools and resources for state and local SBDCs, and branding.
Green received her bachelor’s degree from Lyon College and earned a master’s degree in journalism from the University of Mississippi. She joined ASBTDC in 2008, where she manages ASBTDC branding, marketing, and communication.
“I most enjoy learning and sharing the stories of the entrepreneurs ASBTDC serves,” Green said. “They have such different backgrounds and types of businesses but a similar creative spirit and ingenuity that I admire.”
She was recognized as the Arkansas State Star by the Association of Small Business Development Centers in 2014. She has presented on social media marketing at the America’s SBDC national conference and has served as a resource for new marketing professionals in the national network.
“Gwen is an exceptional marketing and communications professional,” ASBTDC State Director Laura Fine said. “Her extensive experience leading ASBTDC’s marketing, communications, and branding for the past 14 years makes her a great choice for this committee. She is well respected in the national network, and I am thrilled that her talents will be used to elevate the work of America’s SBDCs and the 63 member programs in our national network.”