The University of Arkansas at Little Rock and its fans and supporters can celebrate the start of the 2017-18 athletic season with Little Rock Trojans Day. 

The UA Little Rock Trojans, partnering with the 3rd Street Sector Merchants Association, will host a block party with music, food, and plenty of opportunities to interact with Trojan student-athletes and coaches.

The event will be held from 5-8 p.m. Thursday, Aug. 24, at Dugan’s Pub, 401 E. Third St. in downtown Little Rock.

The radio station 103.7 The Buzz will conduct on-site interviews with UA Little Rock coaches and broadcast the event live as part of “DriveTime Sports.”

The Trojans will be represented by student-athletes and coaches from its athletic programs, providing opportunities for fans to take pictures and get autographs from their favorite Little Rock players. In addition, the downtown bridges will be lit maroon that night to help promote Little Rock’s team.

The event will provide opportunities for Trojan fans to purchase their 2017-18 basketball season tickets as part of the “Our City. Our Team.” campaign. Additionally, Trojan coaches will be manning the phone lines and accepting season ticket orders via phone during the event.

Season tickets for the 2017-18 Trojan men’s and women’s basketball teams are currently available by calling the Little Rock Athletic ticket office at 501.565.8257 or online at LRTrojans.com.