Use of University Name – LR 202.1

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University of Arkansas at Little Rock
Policy Name: Use of University Name
Policy Number: LR 202.1
Effective Date: November 17, 1975
Revised Dates:
Most Recent Review Date:


The name of the University of Arkansas is used in a great many contexts and for a wide range of purposes. It is important to the institution that the use of the name “University of Arkansas,” “University of Arkansas for Medical Sciences,” “University of Arkansas at Little Rock,” “University of Arkansas at Monticello,” or “University of Arkansas at Pine Bluff” be limited to activities which are in fact activities of the university or one of the constituent campuses.

The following broad classifications are applicable to most uses of the name of the university:

Public Appearances

Public appearances by individual faculty, staff and students almost inevitably involve the name of the university. Beyond the normal care which such responsibility imposes there are certain specific policies which have been adopted. Students must, in order to be involved in extra-curricular activities, meet eligibility requirements of the campus on which they are enrolled. Appearances in intercollegiate athletics are subject to rules of the athletic conference to which the university belongs. When university representatives appear on commercially sponsored radio and television programs, they should be identified as guests. Appearances on unsponsored radio and television programs are considered simply as public appearances and impose only normal obligations on the participant for responsibility and good taste.

Sponsorship of Activities

When the name of the university is used in connection with seminars, institutes, conferences, workshops, short courses, and other such activities, the university shall in fact be a sponsor, cooperating through an extension or departmental unit.

Public Statements

The chief administrative officer on each campus is responsible for official statements affecting his campus. News releases affecting the entire university should be coordinated in the Office of the President.

Source: University-wide Administrative Memo, November 17, 1975, & Faculty Handbook 2009-10
Status: Active
Approved By: UA Board of Trustees
Custodian: UA Board of Trustees