Alcohol Marketing Guidelines – LR 504.2

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University of Arkansas at Little Rock
Policy Name: Alcohol Marketing Guidelines
Policy Number: LR 504.2
Effective Date: April 1, 2010
Revised Dates: April 1, 2010
Most Recent Review Date: April 1, 2010

Alcohol marketers will not be permitted to promote their products on campus without first consulting the dean of students or designee, and they must agree to abide by the following marketing guidelines:

  1. Alcohol beverage marketing programs specifically targeted at students or held on campus should conform to the Code and should avoid demeaning sexual or discriminatory portrayal of individuals.
  2. Promotion of alcoholic beverages should not encourage any form of alcohol abuse nor should it place emphasis on quantity and frequency of use.
  3. Alcoholic beverages, e.g., kegs or cases of beer, should not be provided as free awards to individual students or campus organizations.
  4. No uncontrolled or controlled sampling as part of campus marketing programs should be permitted, and no sampling or other promotional activities should include drinking contests.
  5. Promotional activities should not be associated with otherwise existing campus events or programs without the prior knowledge and consent of the dean of students or designee.
  6. Display or availability of promotional materials should be determined in consultation with the dean of students or designee.
  7. Informational marketing programs should have educational value and subscribe to the philosophy of responsible and legal use of the products represented.
  8. Alcohol marketers should support campus alcohol education programs that encourage informed and responsible decisions about whether to use beer, wine, or distilled spirits.
  9. Alcohol advertising on campus or in institutional media, including that which promotes events as well as product advertising, should not portray drinking as a solution to personal or academic problems of students or as necessary to social, sexual, or academic success.
  10. Advertising and other promotional campus activities should not associate drinking alcohol with the performance of tasks that require skilled reactions such as the operation of motor vehicles or machinery.
  11. Local off-campus promotional activities primarily directed at students should be developed in consultation with the dean of students or designee.

Source: UALR Student Handbook 2009
Status: Active
Approved By: VCESS, April 1, 2010
Custodian: Student Affairs/Provost