Whether you want to market your new program, publicize an event, or obtain a correctly branded logo, the Office of Communications and Marketing is here to help.
We are a group of award-winning dedicated professionals who work to improve the effectiveness and consistency of our university communications.
We serve as a primary resource for the campus community regarding our brand and offer a variety of services — from web and social media training to advertising, strategic consultation, digital communications, photography, print brochures, and media relations.
The brand: Telling UALR’s story
Consider the variety of restaurants you encounter in a typical day. Numerous chain businesses are easily distinguishable by their logos. Think about the golden arches. Would that imagery engender the same expectations if you encountered arches that were purple? Or would the logo seem like it represented a different, unfamiliar brand?
The same is true for a university’s identity, but a logo is only one part of delivering consistent communications and maintaining coherence as an institutional brand.
Our logos, typefaces, colors, web design, messaging, and communication style all contribute to public perception and recognition of the institution — whether in a brochure or website or in an email announcement or on a T-shirt.
Get in touch with us to make a request, and we can help you tell UALR’s story through imagery and messaging.