Dr. David A. Gilliam

Dr. David A. Gilliam is an associate professor in the Department of Marketing and Advertising. His research focuses on creating proper definitions for constructs in marketing and the exploration of managerially actionable aspects of sales and services.

Gilliam has published eight peer-reviewed journal articles and worked with multiple co-authors and other individuals outside the marketing field, especially in healthcare. Many of his published articles have focused on narratives and storytelling in marketing.

He is the recipient of several awards for his research and contribution to the field of marketing. The trade journal, Industrial Marketing Management, which focuses on research for scholars and practitioners of marketing recognized him as an outstanding reviewer.

In 2012, Dr. Gilliam received the Doctoral Dissertation Award and the Winter Marketing Educators Conference Best Paper from the American Marketing Association, a professional organization with 30,000 members, 76 professional chapters and 250 collegiate chapters across the United States.

Gilliam received a Ph.D. in Business Administration from Oklahoma State University, a M.B.A. with a concentration in Economics from Wright State University, and a B.A. in Economics from The Ohio University.

Posted in: 2018, Research

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